Applying TEDx Success to B2B Storytelling with ABB’s Joanne Woo
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Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB
Crafting amazing stories is both an art and a science. And few people know that alchemy better than Joanne Woo, Global VP, Division Head of Marketing & Communications at ABB and TEDx coach.
That’s why, we’re sitting down with Joanne to discuss the art of good storytelling, the science of good marketing and how anyone can bring them together.
Tune in to learn:
- The secret sauce behind the TEDx success
- The art and science behind impactful storytelling
- How to sustain quality content curation
- Are you dealing with digital fatigue or bad marketing fatigue?
Watch now to learn how storytelling is the antidote to boring virtual engagements!