Accelerating Content Conversion
Andrew Warren-Payne, Market2Marketers
Tessa Barron, VP of Marketing @ ON24
David Fortino, Chief Strategy Officer @ NetLine Corporation
Jesse Walsh @ Vidyard
Even as B2B marketers continue to create content, the appetite of buyers to consume it has continued to grow — and remote working has made them even hungrier. But although marketers are adding more assets to the menu, converting content consumption into sales conversations and conversions has become much harder. So what tactics turn content bingeing into real customers that pay the bills?
Join us for “Better Together: Accelerating Content Conversion,” on 22 September at 1pm AEST | 11am SGT, where Tessa Barron (VP of Marketing at ON24), David Fortino (Chief Strategy Officer at NetLine Corporation) and Jesse Walsh (Commercial Marketing Manager at Vidyard) will spill their secrets for creating dynamic content journeys that engage and convert.
In this session, you’ll discover:
- How to transform and repackage content fast
- The titles that win buyers’ attention — and the buzzwords that turn them off
- How to weaponise your content for maximum sales success
- Steps to point prospects down your marketing pipeline
Bring your content strategy into the future.