WEBINAR BEST PRACTICES SERIES

5 Webinar Rules to Break in 2021

Watch the Webinar

On-Demand

Speaker: Mark Bornstein,
Chief Webinerd and VP of Marketing, ON24

Webinars. They have been run the same way, for the same purposes, for ages. But modern audiences don’t want old school marketing, they want inspiring experiences, which means it’s time to break the rules and re-think what a webinar can be.

Attend “5 Webinar Rules to Break in 2021” and re-imagine, or just plain reject, old school webinars, to transform your programmes in the new year. You will learn:

  • New formats, no formats, any formats
  • Re-scheduling the schedule
  • Building your binge-ability (it’s a word)
  • Leads are boring, aim higher

It’s time to break some rules and create experiences to meet the expectations of this new world. Watch now and learn how.

Mark Bornstein

As the VP of Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.