The New Event Spectrum: How to Build an Event Strategy for Every Buyer

Digital events are a more scalable and cost-effective way to engage prospects and drive pipeline. But a successful digital event strategy means creating a broad spectrum of events to address the unique needs of every buying persona, from influencers to deciders to executives.

Watch the latest edition of the Digital Experiences Best Practices Series: “The New Event Spectrum” on-demand and learn how to create innovative and highly targeted digital event experiences that will transform how you engage and convert prospects, including:

  • More targeted user conferences
  • Executive forums and roundtables
  • Targeted networking experiences
  • Training and enablement experiences

There is a digital event type for every prospect, at every stage of their journey, you simply need to learn how.

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