The New Event Spectrum: How to Build an Event Strategy for Every Buyer
Digital events are a more scalable and cost-effective way to engage prospects and drive pipeline. But a successful digital event strategy means creating a broad spectrum of events to address the unique needs of every buying persona, from influencers to deciders to executives.
Watch the latest edition of the Digital Experiences Best Practices Series: “The New Event Spectrum” on-demand and learn how to create innovative and highly targeted digital event experiences that will transform how you engage and convert prospects, including:
- More targeted user conferences
- Executive forums and roundtables
- Targeted networking experiences
- Training and enablement experiences
There is a digital event type for every prospect, at every stage of their journey, you simply need to learn how.
As VP of Marketing and Chief Webinerd for ON24, Mark is the world’s leading voice for webinar marketing and is the host of the ON24 “Webinar Best Practices Series” which has thousands of followers. Mark has over 20 years of marketing experience with leading brands including Cisco and GE Access and presents at conferences around the globe.