Unpacking The Future Of B2B Marketing
- On-Demand
ON24 and Green Hat are excited to bring you this upcoming webinar Unpacking The Future of B2B Marketing featuring special guest Kerry Cunningham, ex VP Forrrester/SiriusDecisions, who will discuss the findings of the 2022 Green Hat AMI/BBN marketing research study.
Hot off the press, Kerry is also joined by a CMO panel to highlight the latest trends in key areas such as the balance between B2B branding & demand-gen, effectiveness measurement, content marketing, ABM and martech. And more excitingly what best-in-class marketing looks like and what the future holds for our profession in 2022!
Our panel of B2B experts:
Kerry Cunningham, ‘RevTech Revolutionary’, 6sense
Bernice Muncaster, Marketing & Communications Director, DXC Technology
David Nichols, Commercial Director, PPG Industries
Stuart Jaffray, Managing Director, Green Hat
Key take-aways:
- What great looks like in B2B marketing today
- Expert point-of-view on projections for 2022
- What to do more of and less of!