Return on Engagement
Rethink your marketing with metrics that matter.
How do you measure the success of your digital marketing programs? Is it the number of leads generated? The cost per lead? “Attribution?” Everybody wants more leads, but when it comes to delivering effective sales conversions, the key measurement for success is engagement.
Attend “Return on Engagement,” where you’ll learn a new way to measure the success of your digital marketing programs. You’ll hear from Maryel Roman-Price, DX Commercial Demand Generation Manager at Adobe on how to go beyond the lead generation mindset and start turning prospect engagement into the data and insights you need to drive pipeline and revenue.