Return on Engagement
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Rethink your marketing with metrics that matter.
How do you measure the success of your digital marketing programs? Is it the number of leads generated? The cost per lead? “Attribution?” Everybody wants more leads, but when it comes to delivering effective sales conversions, the key measurement for success is engagement.
Attend “Return on Engagement,” on 23 June, at 2pm AEST | 12pm SGT, where you’ll learn a new way to measure the success of your digital marketing programs. You’ll hear from Maryel Roman-Price, DX Commercial Demand Generation Manager at Adobe on how to go beyond the lead generation mindset and start turning prospect engagement into the data and insights you need to drive pipeline and revenue.
Then break out into an interactive discussion hosted by Tim Johnston (Senior Marketing Director, APJ at ON24) with our special guest Maryel Roman-Price (DX Commercial Demand Generation Manager, APAC at Adobe), where you’ll get the opportunity to take a peek (and ask questions!) behind the curtain of the Adobe demand generation machine fueled by digital experiences.
Sign up now to reserve your spot and get all your burning questions answered!