ON24 & Eloqua: 5 Ways to Unlock the Value of Engagement Data
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An increasing number of marketers in Asia Pacific are turning to webinars and virtual events to help them engage audiences and generate first-party data. But data is only as good as our ability to activate it. So what is the secret to turning engagement data into actionable insights?
Find out when you attend “5 Ways to Unlock the Value of Engagement Data” on-demand, where experts from ON24 & MarketingCube will interview Dan Holt (Marketing Automation Specialist at The University of Auckland) on how he leveraged an integration between ON24 and Eloqua to activate his data, resulting in a 90% increase in prospective student growth.
We’ll explore how he:
- Created seamless and personalised customer experiences at scale
- Turned engagement data into actionable insights
- Augmented and enriched lead profiles
- Built an integrated tech stack with efficient data flows