Create a Cohesive Journey for your Digital Events
Michelle Blondin, Director, Demand Generation at ON24
Melissa Canavan, Marketing Programs Manager at ON24
Digital engagement extends beyond simply hosting a webinar or virtual event. It’s how you engage and connect with audiences before, during, and after the live date that makes all the difference between a one-time attendee and a lifelong customer.
Join us and learn how to “Create a Cohesive Journey for your Digital Events.” You’ll get a behind the scenes experience as Melissa Canavan (ON24 Marketing Programs Manager) and Michelle Blondin (Director of Demand Generation) deconstruct the execution process of our recent event: “Beyond the Webinar,” and share insights on how we turned a standalone webinar into a cohesive, high-converting experience.
You’ll see how we:
- Created in-event opportunities to spark 1:1 conversations with sales
- Aligned with sales before, during, and after the event to maximise success
- Built an immersive virtual trade show environment to drive interactivity
- Kept attendees engaged after the event with customisable after-show tracks, personalised follow-up and relevant content offers.