How to use ON24 Engagement and Data for Marketo Campaigns
Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.
In this webinar, we’ll explain how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:
- How to optimise webinars for audience insights
- Best practices for operationalising webinar programs inside Marketo
- How to use webinar data to inform Marketo nurture campaigns and sales follow-up
Register now and learn how to operationalise webinar campaigns with ON24 and Marketo.
Jack Wildt, Sr. Manager of Demand Gen Operations, ON24