Tackling Hypergrowth at Afterpay
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We’re excited to launch the first episode of the APAC B2B Marketing Chat series hosted by ON24’s Senior Marketing Director, APJ, Tim Johnston where he’ll interview senior marketers across APAC. The series will explore the latest in B2B marketing, career advice, skills, successes and challenges that keep marketing leaders up at night and how to overcome them. Tune in if you like all things B2B marketing!
Join our special guest Dominique Greenfield (Global SMB Engagement Marketing Lead at Afterpay) as she shares why customer engagement is crucial in driving growth for the business and how to use content marketing to differentiate from competition.
- What B2B marketing looks like at a hypergrowth tech unicorn
- The challenge of balancing sustainable growth and scaling the business
- Customer engagement strategy at Afterpay and how to measure success