5 Tips to Prove the Value of Your Webinars with Engagement Data
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Shalini Mitha, VP Product Marketing at ON24
Elena Hoffman, Sr. Director of Platform Product Marketing at ON24
Are you using data to increase engagement, reach prospects, and convert them faster? A data-driven marketing strategy can help your operations teams understand what’s driving engagement to how engagement is leading to a purchase decision.
Attend “5 Tips to Prove the Value of Your Webinars with Engagement Data,” where Shalini Mitha and Elena Hoffman will show you how to use data to get a 360-degree view of your prospects and transform how you drive growth and pipeline.
- What engagement data is and how you can use it to improve lead scoring and nurtures
- How understanding prospect behavior can inform what actions to take next with individuals and accounts
- How marketing data can enable sales teams to identify best leads and prioritise and personalise follow-up
- How to integrate your engagement data directly into your marketing and CRM tools to further optimise and personalise experiences
Use data to get the most out of your webinars.