ON24 Marketing Labs

5 Tips to Prove the Value of Your Webinars with Engagement Data

Watch Webinar

On-Demand

Speakers: 
Shalini Mitha, VP Product Marketing at ON24
Elena Hoffman, Sr. Director of Platform Product Marketing at ON24

Are you using data to increase engagement, reach prospects, and convert them faster? A data-driven marketing strategy can help your operations teams understand what’s driving engagement to how engagement is leading to a purchase decision.

Attend “5 Tips to Prove the Value of Your Webinars with Engagement Data,” where Shalini Mitha and Elena Hoffman will show you how to use data to get a 360-degree view of your prospects and transform how you drive growth and pipeline. 

Key Takeaways:

  • What engagement data is and how you can use it to improve lead scoring and nurtures
  • How understanding prospect behavior can inform what actions to take next with individuals and accounts
  • How marketing data can enable sales teams to identify best leads and prioritise and personalise follow-up
  • How to integrate your engagement data directly into your marketing and CRM tools to further optimise and personalise experiences

Use data to get the most out of your webinars.