An Introduction to the SiriusDecisions Demand Spectrum

Marketers need to drive demand more than ever. But driving demand that turns into revenue isn’t simply a matter of hitting numbers — it’s a matter of adopting the right marketing approach. 

To help you identify the right approach, download SiriusDecisions’ latest research brief, “An Introduction to the SiriusDecisions Demand Spectrum.” In this brief, you’ll discover how you can use the SiriusDecisions Demand Spectrum to assess the marketing approaches that’ll work for your team and what you need to have in place to implement those approaches. 

Download this research brief to learn: 

  • Why marketers need a variety of tools to drive revenue 
  • How to audit your team’s ability to support marketing initiatives 
  • The basics of aligning with sales to drive real revenue