Creating Content Experiences for the WFH World
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In the time of social distancing, people have found new and creative ways to connect and engage in a digital world. For Content Marketers, this means that the bar has been raised for delivering digital experiences, now and in the future.
In this session, VP of Content Marketing at ON24, Mark Bornstein, will highlight how marketers need to rethink digital engagement, including:
- Shifting to experiential marketing
- Creating multi-touch content experiences
- Personalizing outbound content
- Rethinking the buyer’s journey
When we finally get to a post-Covid world, your audiences may be able to leave the house, but they will have new expectations for how they engage online. This is your chance to learn how.