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2020 B2B Marketing Trends Report: How to Augment the Sales-Marketing Organization for a Digital-First Future

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According to a McKinsey report, 96% of B2B decision-makers say they have shifted the way they do business as digital channels become the default approach. B2B marketers are keeping up with this shift, with 59% saying their sales and marketing organizations are performing well given global circumstances. 

But marketers today cannot rest easy. They still face challenges, like the need to shift away from in-person events to creating new opportunities for sales.

Discover how marketers are filling in these gaps when you download “2020 B2B Marketing Trends Report: How to Augment the Sales-Marketing Organization for a Digital-First Future.” In this report, you’ll discover how marketers are adapting to a post-COVID-19 world and the tactics and strategies leading marketing experts are using to achieve real results. Read on to learn: 

  • Why Marketers need to future-proof their digital strategies 
  • How leaders can, and should, embrace rapid digital change 
  • Small shifts in communications can add up to effective content
  • Why marketers need to rethink KPIs, scoring and more 

Download now to get the latest B2B marketing trends.