2020 B2B Marketing Trends Report: How to Augment the Sales-Marketing Organization for a Digital-First Future
Your PDF will load shortly, if it does not, click here.
According to a McKinsey report, 96% of B2B decision-makers say they have shifted the way they do business as digital channels become the default approach. B2B marketers are keeping up with this shift, with 59% saying their sales and marketing organizations are performing well given global circumstances.
But marketers today cannot rest easy. They still face challenges, like the need to shift away from in-person events to creating new opportunities for sales.
Discover how marketers are filling in these gaps when you download “2020 B2B Marketing Trends Report: How to Augment the Sales-Marketing Organization for a Digital-First Future.” In this report, you’ll discover how marketers are adapting to a post-COVID-19 world and the tactics and strategies leading marketing experts are using to achieve real results. Read on to learn:
- Why Marketers need to future-proof their digital strategies
- How leaders can, and should, embrace rapid digital change
- Small shifts in communications can add up to effective content
- Why marketers need to rethink KPIs, scoring and more
Download now to get the latest B2B marketing trends.