eBook

12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends

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What are the most effective content marketing tactics to invest in? How can you use uniquely powerful channels to achieve your goals? 

Discover the answer to these questions and more in CMI’s 12th Annual “B2B Content Marketing Benchmarks, Budgets, and Trends.” 

In this report, you’ll discover why B2B marketers are investing heavily in content marketing for 2022. You’ll also learn why webinars, virtual events and fantastic digital experiences are some of the most effective content types out there. Finally, you’ll see what B2B marketers like you are doing to make the most of our digital-first world and get ready for 2022.

Download to learn: 

  • Why 61% of B2B marketers plan to increase investment in digital, hybrid, in-person events
  • Why 58% of marketers say virtual events/webinars/online courses produced the best results
  • How you can use these insights to plot out or adjust your 2022 content marketing strategy

Read it now.