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ON24 Announces Q1 2017 Product Release to Enhance Industry Leading Webinar Marketing Platform

March 23rd, 2017

Company expands HTML5 and video presentation capabilities alongside new customizable features to optimize user interaction and success

SAN FRANCISCO, March 23, 2017 /PRNewswire/ — ON24, and the leading global webinar marketing platform, today announced enhancements and features launched with their Q1 product release, designed to maximize webinar engagement and ROI.  The release includes extended programs for advanced HTML5 capabilities, enhanced video broadcasting presentation support and new customization options for reports and email notifications.

“We’re excited to have transitioned our industry-leading webinar marketing platform to HTML5 in a way that is absolutely seamless for our customers, so they can continue to provide attendees one-click access to the most engaging webinar experience with no interruption to their webinar programs,” said Jayesh Sahasi, Chief Technology Officer at ON24.

 In today’s announcement, ON24 adds Adaptive Bitrate Capability to its patented HTML5-based Platform 10 Audience Consoles, as part of its continued dedication to superior accessibility and audience engagement.  The transition to HTML5 is transparent for ON24 customers, who don’t need to make any changes to their existing platforms or processes to use the technology.  To date, 70 percent of ON24 Webcast Elite accounts are using the HTML5 audience console and more than 4,100 webinars have been conducted using HTML5 technology.

The evolution of ON24’s HTML5 platform ensures webinar attendees across the globe can continue to access the unique interactive experience of any ON24 webinar with a single click across a wide range of browsers. There is no need for additional downloads or cumbersome bandwidth requirements, meaning there is no barrier for any registrant to engage in an ON24 webinar.

Additionally, ON24 debuts the beta version of advanced video conferencing unit (VCU) support for the ON24 Cloud Presenter Bridge™, which expands on the robust suite of video broadcasting presentation tools offered by the platform. The ON24 Cloud Presenter Bridge™ with advanced VCU support enhances an already engaging experience for presenters and audiences alike.

Also new with this release are custom reporting and email notification features.  The custom reports build upon ON24’s industry-leading analytics and intelligence capabilities, providing customers with actionable insights to better understand audience behavior, engagement, and stage in the buying or customer lifecycle.  The latest enhancement to email notification customization allows businesses to better communicate and engage with registrants, driving attendance and increasing webinar ROI.

These product announcements come at a time of steady growth for ON24, which received a $25 million investment from Goldman Sachs last year and experienced 43 percent year-over-year subscription revenue growth this past year.

More than ever before, companies are turning to webinars to create content and better engage their audience — and ON24 is leading the charge, with a run rate of 85,000 webinars in 2016 alone and more than 30 patent properties.

About ON24, Inc.

ON24 is the leading webinar marketing platform for demand generation, lead qualification and customer engagement. Its award-winning, patented, cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.

Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,500 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit https://www.on24.com.

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