Discover how B2B marketers are adapting to AI — and preparing for the future — in our State of AI report. 🙌 Read now

ON24 online cookie policy

Last updated: June 12, 2023


Our website (this “Site”) uses browser cookies, in combination with pixels, local storage objects, scripts and similar devices (collectively, “cookies” unless otherwise noted) to distinguish you from other users of our Site. This helps us provide you with a good experience when you browse our Site and also allows us to optimize and secure our Site and reach users with more relevant ads and content both on and off our Site. This Cookie Policy applies to our Site and provides you with information about the types of cookies our Site uses and the purposes for using those cookies.

Please read this Cookie Policy carefully for more information about why we use cookies and your choices regarding cookies on our Site. For a list of all cookies used by our Site, please review our cookie list. For further information about this Cookie Policy, please contact


A browser (or HTTP) cookie is a small file of letters and numbers that is transferred to your browser through our Site. Cookies allow us to operate and secure our Site, remember users who are logged in, understand how users navigate through and use our Site and associated services (collectively, our “Services”), and to display personalized content and targeted ads on our Site and on third-party sites and online services. For example, some cookies allow us to make it easier for you to navigate the Site, while others are used to enable a faster log-in process. Most browsers allow you to control cookies, including whether or not to accept them, and how to remove them.

Clear GIFs, pixel tags, and other technologies

Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our services to, among other things, track the activities users of our services, help us manage content, and compile statistics about usage of our services. We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Log files

Most browsers collect certain information, such as your IP address, device type, screen resolution, operating system version, and internet browser type and version. This information is gathered automatically and stored in log files.

Types of cookies

First and third-party cookies: whether a cookie is ‘first’ or ‘third’ party refers to the domain placing the cookie.

First-party cookies on our Site are those set by the domain.

Third-party cookies on our Site are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website, this would be a third-party cookie.

Persistent cookies: these cookies remain on a user’s device for the period of time specified in the cookie list. They are activated each time that the user visits the website that created that particular cookie.

Session cookies: these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

What cookies do we use and why?

Generally, our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

Our Site uses the following categories of cookies:

  • Strictly Necessary
  • Performance
  • Functional
  • Advertising

‘Strictly Necessary’ cookies let you move around the Site and use essential features like secure areas and login screens. Without these cookies, we cannot respond to your requests or provide you with the services you request or access on our Site. For example, we use these cookies:  to remember information you have entered on forms during a web browser session; to identify you as being logged into our Site; for security purposes; and to route users to specific applications of a service or specific servers.

These cookies are strictly necessary to the proper functioning of the Site, so if you block these cookies the Site may not function properly.

‘Performance’ cookies collect information about how you use our Site (e.g., which pages you visit and if you experience any errors). They are used to help us improve how the Site works; understand the interests of our users and carry out Site analytics; test different designs and features; and measure the effectiveness of our advertising.  Some of these cookies are managed for us by third-parties. We do not allow the third-party to use the cookies for any purpose other than those listed above.

‘Functional’ cookies enable us to provide enhanced functionality and personalization.   For example, we use these cookies to provide certain features (such as embedded content); improve your visit; remember settings you’ve applied, such as language, layout, text size, preferences, and colors; save your cookie preferences; and remember if you have engaged with particular content on the Site so that we don’t show it again. Some of these cookies are managed for us by third-parties.

‘Advertising’ cookies allow us to better reach you with relevant ads and content—both on our Site and on third-party websites, apps and online services—and to measure and improve our advertising and marketing. Some of these cookies also allow us and third-party agencies, as well as social networks and third-party ad companies to track your visits to the Site and across other sites. Third-party ad companies and social networks may also be able to combine the information collected on our Site with information they collect on other websites, apps and online services, which they use to understand your interests and activities in order to provide you more relevant ads on behalf of us and other companies.  If you do not allow these cookies, you will still see ads online, but they may be less relevant to you.

Your consent

By continuing to use our Site, outside the EU and UK, you are agreeing to the placement of cookies on your computer by us and our third-party service providers. Please read this Cookie Policy carefully for details about why we use cookies and the information they collect from and about you. If you do not wish to accept cookies in connection with your use of this Site, you must stop using our Site ordisable cookies via your browser settings (see below).

If using our Site in the EU and the UK, you can disable cookies individually via the cookie preference manager. Please note that disabling cookies will affect the functionality of our Site and may prevent you from being able to access certain features on our Site.

How to delete and block our cookies

You may opt-out of certain cookies or change your cookie preferences for our Site as described below.

Please note, that your preferences are applied on a browser and device basis. So, you will need to set your cookie preferences for each browser and device you use to access our Site.

Cookie preference manager. If using our Site in the EU and the UK, you can opt out of third-party cookies and tags on our websites (other than those that are ‘Strictly Necessary’ as described above) by adjusting your cookie settings here.

Do not sell or share my personal information. If using our Site in California, you can opt out of the selling or sharing of your personal information by using our do not sell or share my personal information link. For more information about how ON24 may sell or share your personal information please see our Online Privacy Policy.

Global privacy controls. If using our Site in California, you can enable global privacy controls, such as a browser plug-in or privacy setting, device setting, or other mechanism, as a valid way to communicate or signal your choice to opt out of the selling or sharing of your personal information. For more information about how ON24 may sell or share your personal information, please see our Online Privacy Policy.

Private browsing.  You can generally activate or later deactivate the use of cookies through a functionality built into your web browser. To learn more about how to control cookie settings through your browser:

  • Click here to learn more about “InPrivate” and managing cookie settings in Microsoft Edge;
  • Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox;
  • Click here to learn more about “Incognito” and managing cookie settings in Chrome; or
  • Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

Changing your browser settings.  You may also delete, block, or disable one or more cookies via your browser settings.  Most internet browsers allow you to change your cookie settings.  However, if you use your browser settings to block all cookies (including Strictly Necessary cookies), you may not be able to access all or parts of our Site.  Please see the links below for more information on how to manage cookie settings for certain bowsers:

For further information about cookies, including how to see what cookies have been set and how to manage and delete them, please visit:

More information about targeting and ad networks

As noted above, we may send users targeted ads, based on their location and activities on our Site and in order to do so we may allow third-parties to use cookies to collect usage information on our Site and display targeted ads and content to you on our behalf; these third-parties may be able to associate the information they collect on our Site with other information they have about you from other sources. (Please see our cookie list for the third-party advertising cookies on our Site.) This enables us and these third-parties to target advertisements by displaying ads for products and services in which you might be interested and measuring and improving the effectiveness of targeted ads. These third-party cookies and other technologies are governed by each third-party’s specific privacy policy, not this one.  

For more information about how third-party cookies are used for targeted advertising and other choices you have regarding third-party advertising, please go to these self-regulatory advertising industry organization websites:

Please note that opting out of one or more ad networks only means that those particular members no longer will deliver targeted content or ads to you. It does not mean you will no longer receive any targeted content or ads on our websites or other third-party websites. If your browser is configured to reject cookies when you visit one of the above referenced opt-out pages, or if you later erase your cookies or use a different computer or change web browsers, your preference may no longer be active. Since all of these cookies are managed by third-parties, you should refer to the third-parties’ own website privacy notifications and policies for further information (see below for more information about the particular targeting cookies used on our Site).

More information about analytics on our Site

As explained above, we may use third-party analytics tools, including Google Analytics, to collect, monitor and analyze this information in order to improve functionality and user-friendliness, and to better tailor the Services to our visitors’ needs. We use these tools to gather non-personal information about users to help us improve our Site and services, as well as user experiences. These analytics providers may use cookies and other technologies to perform their services and may combine the information they collect about you on the Site with other information they have collected for their own purposes. Accordingly, usage data is shared with Google, or other third-parties, each of which have their own privacy policy addressing how they handle such information and any choices you may have about their collection and use of information. We recommend that you review these privacy policies.

6sense: For more information about 6sense cookies, please see the 6sense privacy policy here.

Beeswax: For more information about Beeswax cookies, please see the Beeswax privacy policy here..

Bizible: For more information about Bizible cookies, please see the Marketo privacy policy here.

Demandbase: For more information about Demandbase cookies, please see the Demandbase privacy policy here.

DoubleClick: For more information about DoubleClick cookies, please see the Google privacy policy here.

Facebook: For more information about Facebook cookies, please see the Facebook privacy policy here; for information about how to opt out, click here.

LinkedIn: For more information about LinkedIn cookies, please see the LinkedIn privacy policy here.

QuantCast: For more information about QuantCast cookies, please see the QuantCast privacy policy here.

Twitter: For more information about Twitter Ads cookies and how to opt out, click here.

Vimeo: For more information about Vimeo cookies, please see the Vimeo privacy policy here.

Google AdWords: For more information about Google Ads and how to opt out, click here

Google Tag Manager: For more information about Google Tag Manager cookies, please see the Google privacy policy, see here.

Google Analytics: For more information about Google Analytics cookies, please see Google’s help pages here and privacy policy here.

Google has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).  If you want to opt out of Google Analytics, you can download and install the add-on for your web browser here.

Google Analytics is a web analytics service provided by Google, Inc. (“Google”). Google uses cookies to help us analyze how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the Site provider Google will use this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for Site operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of these cookies by selecting the appropriate settings on your browser as discussed in this notice. However, please note that if you do this, you may not be able to use the full functionality of this Site. Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

Further information concerning the terms and conditions of use and data privacy can be found at or at

Please note that on this Site, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

More information about cookies

All About Cookies

Useful information about cookies can be found at:

Internet Advertising Bureau

A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at: