What’s Cookin’ in Marketing
One Webinar. Plenty to Savor.
The grill is hot, the sides are stacked, and it’s time for the BBQ Cookout Main Event.
Join us as we serve up the essential ingredients for webinar success and show you how to build the perfect webinar plate. Just like a great backyard BBQ, the best webinars balance the right mix of crowd-pleasing content, engaging experiences, and smart follow-up to keep your audience coming back for seconds.
During this session, you’ll learn how to:
🔥 Set the menu: Choose the right topic, goal, and webinar format.
🍔 Serve the main course: Build great content with a clear structure and one focused idea that keeps people in their seats.
🌽 Add the right sides: Use polls, Q&A, and chat to drive engagement.
🍒 Top it off with personalization: Use attendee insights to deliver more relevant content and follow-up.
Whether you’re a seasoned pitmaster or just firing up the grill, you’ll walk away with practical tips and proven recipes to help create webinars your audience can’t resist.
Pull up a chair, grab a plate, and let’s cook up your next webinar success story.
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Speakers
Mark Bornstein
Sr. Director of Marketing & Chief Webinerd
Andrew Warren-Payne
Senior Manager, Content Marketing