ON24+Marketo

Marketo webinar campaigns and ON24 Integration

ON24 seamlessly integrates quantitative and qualitative audience engagement data directly with Marketo to streamline reporting, inform smarter decisions and accelerate action. Attendance and engagement data from ON24 webinars feed into Marketo so users can trigger and automate workflows for lead scoring and nurturing, effectively shortening sales cycles and increasing revenue. 

 

About ON24 Webinar Integration

Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.

Watch this webinar to learn how to go beyond the registration form and understand buying intent through webinar-generated data. You’ll also learn how to use that data to inform Marketo campaigns. This webinar covers:

  • Best practices for optimizing webinars to gain audience insights
  • How to operationalize webinar programs inside Marketo
  • How webinar data can inform Marketo nurture campaigns and sales follow-up

Register now and learn how to operationalize webinar campaigns with ON24 and Marketo.

ON24 seamlessly integrates quantitative and qualitative audience engagement data directly with Marketo to streamline reporting, inform smarter decisions and accelerate action. Attendance and engagement data from ON24 webinars feed into Marketo so users can trigger and automate workflows for lead scoring and nurturing, effectively shortening sales cycles and increasing revenue. 

 

Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.

Watch this webinar to learn how to go beyond the registration form and understand buying intent through webinar-generated data. You’ll also learn how to use that data to inform Marketo campaigns. This webinar covers:

  • Best practices for optimizing webinars to gain audience insights
  • How to operationalize webinar programs inside Marketo
  • How webinar data can inform Marketo nurture campaigns and sales follow-up

Register now and learn how to operationalize webinar campaigns with ON24 and Marketo.

Integrating Marketo and ON24

With this integration, Marketo and ON24 share registration and attendance information to update program member statuses and ensure both platforms are aligned. Qualitative engagement data is pulled from ON24 into Marketo to set campaign triggers, better score leads and improves nurturing programs. Learn how you can connect ON24 and Marketo below:

ON24