Marketo and ON24 Integration

The ON24 + Marketo integration can push registrant details between both platforms in real-time. To do this, create a Smart Campaign aligned to event “Program” and set “New Status” to “Registered.” On form completion, the information is sent to ON24 and Marketo confirmation emails will trigger. 

A Marketo custom object is required to sync engagement data from ON24 to Marketo. Visit Marketo’s resource center for instructions. Once built, contact your ON24 representative to assure data flow.

The ON24 + Marketo integration can trigger Marketo actions. To set up triggers, navigate to “Marketing Activities” in Marketo and create a Smart Campaign. Build your preferred triggers and flows based on the webinar signals sent by ON24.

To engage and connect, create a new Smart Campaign and navigate to “Smart List.” Drag the custom object trigger from Triggers and click “Add Constraint” to specify an action. In “Flow” drag in a preferred action.

To track minutes watched, create a new Smart Campaign and navigate to “Smart List.” Drag the custom object trigger from Triggers and click “Add Constraint.” Add constraints like Date of Activity and minutes watched. Drag any additional filters and actions you would like under “Flow.” Then, schedule and activate.

For in-depth lead qualification and scoring, follow the steps above and add engagement score under constraints. Add your preferred filters and actions. Then, schedule and activate.