Do you think webinars are a channel to drive audience engagement or data? With a seamless integration between ON24 and Marketo, you can leverage webinars to do both.
Join this webinar to see how to go beyond the registration form, understand buying intent through webinars and how to use that data to inform Marketo campaigns. You’ll learn:
Register now and learn how to operationalize webinar campaigns with ON24 and Marketo.
ON24 seamlessly integrates quantitative and qualitative audience engagement data directly with Marketo to streamline reporting, inform smarter decisions and accelerate action. Attendance and engagement data from ON24 webinars feed into Marketo so users can trigger and automate workflows for lead scoring and nurturing, effectively shortening sales cycles and increasing revenue.