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Marketing
Game Day

Learn how to compete, convert and win new customers in today’s digital world.

Watch While Today’s Greatest Marketing Minds Debate the Future of Marketing

DateTuesday, September 28th, 2021

Time9am - 12pm PT

Why Should You Attend?

What happens when you take four of the greatest marketing minds in the world, ask them to debate the future of digital marketing, but prevent them from using some of the most commonly-used buzzwords? 

Find out when you attend “Marketing Game Day: How to Compete, Convert and Win New Customers in Today’s Digital World,” on September 28th at 9am – 12pm PT, where you’ll have the chance to watch some of today’s marketing heavyweights spar over which breakthrough strategies will win real results in a digital world. 

You’ll have the opportunity to:

  • Hear from 15 of the greatest minds in marketing on everything from demand generation to event strategy and beyond, during our game-style breakout sessions
  • Win prizes and get exclusive access to the playbooks of top-performing marketers 
  • Learn how to strengthen your Martech stack by getting more out of what you have – and adding what you don’t 

It’s time to go beyond the buzzwords. Register now and learn how.

Registration

Agenda

Breakout Session Track
Keynote Session Track
9:00-9:45am PT
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Marketing BuzzWords

Keynote Session Track

Ann HandleyChief Content Officer, MarketingProfs

Mark BornsteinVP of Content Marketing, ON24

Matt HeinzPresident, Heinz Marketing Inc.

Stephanie StahlGeneral Manager, Content Marketing Institute

Uzair DadaFounder & CEO, Ironhorse

Marketing BuzzWords

Ann HandleyChief Content Officer, MarketingProfs

Mark BornsteinVP of Content Marketing, ON24

Matt HeinzPresident, Heinz Marketing Inc.

Stephanie StahlGeneral Manager, Content Marketing Institute

Uzair DadaFounder & CEO, Ironhorse

9:50-10:20am PT
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5 Ways to Personalize Digital Content Experiences

Breakout Session Track

Today’s buyers expect you to know exactly what content they want and when they want it, before you even meet them. This means that every digital content experience needs to be personalized for unique targeted audiences and delivered in a way that ensures everyone gets the content that helps them in their journey.

Attend “5 Ways to Personalize Digital Content Experiences” and learn how to create a digital content strategy that moves from generalized to personalized. In this session, you will learn:

  • How to personalize virtual events and webinars with targeted content
  • How to create inbound content hubs for unique audiences
  • How to deliver personalized outbound content experiences
  • How to transform your ABM strategies with personalized content

Mark BornsteinVP of Content Marketing, ON24

5 Ways to Personalize Digital Content Experiences

Mark BornsteinVP of Content Marketing, ON24

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How to Execute a Buyer-First Digital Strategy with Precision

Breakout Session Track

Now more than ever, the buyer’s journey is a digital one. Join us to learn how Tenable moved beyond target account lists and made the shift toward consumer-like experiences that connect with buyers. We’ll share successful tactics and technologies to execute on a buyer-first digital strategy that enables connections with previously unknown buyers and accounts at exactly the right time.

Stephanie SwinyerHead of Growth Marketing, Integrate

Matt MullinDirector of Marketing Operations, Tenable

How to Execute a Buyer-First Digital Strategy with Precision

Stephanie SwinyerHead of Growth Marketing, Integrate

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Pictionary: How Buyer-Level Intent Data Can Help You Get a Clearer Picture of What Your Buyers Need

Breakout Session Track

We’ve misinterpreted a major issue in B2B Marketing. The frustration of lack of marketing-generated outcomes was always a distorted interpretation of intent. Now, market trends are illuminating the real problem and the root of it all: lack of quality data. How are you supposed to truly connect with a persona when your competitors are connecting with a person?

Join NetLine’s Chief Strategy Officer David Fortino to uncover:

  • The difference between third-party intent signals and first-party, fully permissioned intent
    data  
  • Get a clearer picture of who your buyer is and how to move beyond company-level insights 
  • How to accelerate sales outcomes with buyer-level, intent-rich data 
  • New strategies to swap in for outdated tactics that are no longer working 

You can’t do your job with data that leaves you in the dark. Carve out 30 minutes and walk away with actionable insights based on real-world examples demonstrating how to accelerate business outcomes with first-party sourced buyer-level intent data.

David FortinoChief Strategy Officer, Netline

Pictionary: How Buyer-Level Intent Data Can Help You Get a Clearer Picture of What Your Buyers Need

David FortinoChief Strategy Officer, Netline

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ABM and Operation: What Marketers Can Learn From the Classic Board Game

Breakout Session Track

Operation was always one of the most thrilling games to play as a kid. Every move had to be precise, every action calculated, all without touching the metal edges of a cavity and setting off the dreaded buzzer. Winning required hand-eye coordination and, more importantly, patience and attention to detail.

While there’s no threat of loud buzzers in marketing, there’s still pressure to avoid missing the mark with your buyers. That’s why over the past decade, many marketing teams have pivoted to an account-based marketing (ABM) strategy. Like Operation, ABM is all about precision – understanding and diagnosing the pain points of target prospects so your content and messaging is highly personalized.

But delivering that kind of personalized experience – especially when so many buyers expect it – is a challenge. That’s why we’re here to help. In this session with Mark Kilens, VP of Content & Community at Drift, you’ll learn how to create personalized experiences through conversations – and deliver them with surgical precision – at scale.

During this session, you’ll learn:

  • Tips for engaging with target accounts using the right message at the right time
  • The types of personalization buyers value most
  • How to build, maintain, and grow a winning ABM strategy that scales

 

Mark KilensVP of Content and Community, Drift

ABM and Operation: What Marketers Can Learn From the Classic Board Game

Mark KilensVP of Content and Community, Drift

10:25-10:55am PT
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Simon Says: Stand Out

Breakout Session Track

In a world of content abundance it’s become vital for marketers to differentiate themselves by creating memorable, interactive, and human digital experiences. In this session, Alex will help uncover the tools and tactics marketers can use to deliver unforgettable (and effective) digital content and help their brand stand out from the crowd.

Alex KellyDirector of Digital Marketing, Ceros

Simon Says: Stand Out

Alex KellyDirector of Digital Marketing, Ceros

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From Reach to Revenue: 15 ABM Use Cases in 15 minutes

Breakout Session Track

In this rapid fire session, Randi Barshack, CMO at RollWorks will share 15 tried-and-proven ABM plays to create awareness, provide air cover for outbound, drive conversions and opportunities, close deals faster, and even nurture current customers. Join our session at Marketing Game Day and leave with a list of 15 ready-to-implement examples sure to create fast impact across your funnel.

Randi BarshackCMO, RollWorks

From Reach to Revenue: 15 ABM Use Cases in 15 minutes

Randi BarshackCMO, RollWorks

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Is Your Marketing & Sales in JEOPARDY?

Breakout Session Track

A lot has changed in B2B marketing and sales. We’ve gone from leads to accounts, activities to intent, blogs to videos, Twitter to TikTok, cold calls to social selling, and live events to virtual experiences. So what’s really working today, and how can marketers get ahead of the next big wave to ensure they don’t put their pipeline in jeopardy? Join marketing game show host, Tyler Lessard, and three celebrity contestants as they reveal the most pressing answers (in the form of questions) to how B2B marketing is transforming in a digital-first world on the first ever episode of Is Your Marketing & Sales in JEOPARDY?

Tyler LessardChief Video Strategist, Vidyard

Is Your Marketing & Sales in JEOPARDY?

Tyler LessardChief Video Strategist, Vidyard

11:00-11:30am PT
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Mad Libs - Multi-channel Fill-in-the Blanks for success

Breakout Session Track

Move over B2C marketers, your B2B brethren are on your heels. Forever, B2B marketers have lagged in the tactics and technologies that B2C marketers have had at their disposal. Now, responding to the dramatic changes in B2B buyers and armed with both new attitudes and tech, B2B marketers are entering a new era where they look and act more like B2C marketers.

Join Terminus’ VP of Marketing, Justin Keller, for a webinar where he will discuss…

  • The not-too-distant future B2B marketers are walking into
  • The multi-channel strategies B2B marketers are using to achieve stunning results
  • New multi-channel plays you can put into action right now

Justin KellerVP of Marketing, Terminus

Mad Libs - Multi-channel Fill-in-the Blanks for success

Justin KellerVP of Marketing, Terminus

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Candy Land: Sweeten the Deal: Create Demand and Keep Prospects Engaged

Breakout Session Track

Looking for new ways to sweeten the deal and keep your prospects engaged throughout the buyers journey? Modern direct mail and gifting that inspires action are key to driving meaningful pipeline that moves prospects throughout the funnel faster then ever before and effectively nurture post-sale. Take your prospects on the journey to Ice Palace and close more deals with King Kandy.

Lindsay JohnsonSr. Growth Marketing Manager, Sendoso

Candy Land: Sweeten the Deal: Create Demand and Keep Prospects Engaged

Lindsay JohnsonSr. Growth Marketing Manager, Sendoso

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Legends of the Hidden Intent

Breakout Session Track

Welcome to the Legends of the Hidden Intent!

In this session, we’ll watch six teams (aka businesses) compete through the buyer’s journey and try to make their way to a signed renewal. They’re going to have to pass some pretty tough challenges and run some stellar campaigns, but in the end, only one team will earn the right to enter Surf God Huey’s party wave!

Follow the sales and marketing teams’ progress and learn:

  • The importance of identifying what businesses you can sell to
  • Why it’s better to have multiple sources of data and what you can do with it
  • How to use this data to personalize your outreach and make it timely
  • Ways to get the deal up and running and avoid churn

P.S. Attend to the end for your chance to win some nostalgic 90s-themed prizes!

Kate AthmerVP of Growth, Bombora

Legends of the Hidden Intent

Kate AthmerVP of Growth, Bombora

11:35-12pm PT
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Mad Libs - Fill the blanks in your funnel with Conversational AI

Breakout Session Track

You’ve carefully crafted your nurture strategy – when to offer which content asset, how to best segment your audience, how to design the most magnificent engagement programs and workflows. But when you’re not getting real responses from the people on the other end, it can feel a bit like filling in your own Mad Lib rather than true engagement.It’s high time we prioritized conversations over clicks.

Join this session to learn how to complement your existing nurture strategy with Conversational AI, enabling Marketing and Sales to scale personalized outreach, generating real dialogue with your audience, and moving leads through the funnel faster than ever before.

Kendra MatthewsSenior Product Marketing Leader, Conversica

Mad Libs - Fill the blanks in your funnel with Conversational AI

Kendra MatthewsSenior Product Marketing Leader, Conversica

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Why every campaign is a game of Guess Who?

Breakout Session Track

Getting to know your audience used to be a time-consuming process, but in this session, we’ll show you how to understand the influencers, communities, and people driving the online conversation around your brand. You’ll walk away knowing how to identify the audiences driving these conversations, how audience segmentation data can inform your marketing campaigns, and how to track consumers’ feelings about your brand, competitors, and industry trends.

Jenny ForceVP Marketing, Meltwater

Why every campaign is a game of Guess Who?

Jenny ForceVP Marketing, Meltwater

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Cards for Humanity: How to Fill-in-the-blanks for Optimal Sales Results!

Breakout Session Track

While Cards against Humanity is hysterical, exceeding your pipeline goals is serious and you need the right tools and coordination to win. Join this session for an inside look at the signals to watch for and triggers to take action on that will enable your sales team to drive more conversations, meetings and ultimately pipeline. No vampires, buckets or obscure historical figures involved.

Alli MacmanusSales Development Manager and Fearless SaaS Master, Demandbase

Cards for Humanity: How to Fill-in-the-blanks for Optimal Sales Results!

Alli MacmanusSales Development Manager and Fearless SaaS Master, Demandbase

Speakers

KEYNOTE SPEAKER: Ann Handley

Chief Content Officer, MarketingProfs

KEYNOTE SPEAKER: Mark Bornstein

VP of Content Marketing, ON24

KEYNOTE SPEAKER: Uzair Dada

Founder & CEO, Ironhorse

KEYNOTE SPEAKER: Matt Heinz

President, Heinz Marketing Inc.

KEYNOTE SPEAKER: Stephanie Stahl

General Manager, Content Marketing Institute

David Fortino

Chief Strategy Officer, Netline

Lindsay Johnson

Sr. Growth Marketing Manager, Sendoso

Alex Kelly

Director of Digital Marketing, Ceros

Kate Athmer

VP of Growth, Bombora

Randi Barshack

CMO, RollWorks

Justin Keller

VP of Marketing, Terminus

Mark Kilens

VP of Content and Community, Drift

Jenny Force

VP Marketing, Meltwater

Tyler Lessard

Chief Video Strategist, Vidyard

Amanda DePaul

Marketing Consultant, Conversica

Kendra Matthews

Senior Product Marketing Leader, Converscia

Stephanie Swinyer

Head of Growth Marketing, Integrate

Matt Mullin

Director of Marketing Operations, Tenable

Sponsors