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INSIGHT50 TAKEAWAYS: TOPICAL MARKETING – TAKING aDVANTAGE OF bREXIT

Getting the attention of your prospects and buyers is always hard work. So what can marketers do to stand above the noise?

Topical marketing can help get the attention of your audience by discussing the most important themes of the moment. The latest ON24 Insight50 Takeaways report distills down the key highlights from our webinar on topical marketing, and uses the case study of Brexit to explore a real-world example of how marketers can plan and respond to make the best of the opportunities present.

Download the report to hear insights from Rina Patel, Customer Success and Sales Operations Manager at Contentive, Laura Flandin, Head of Marketing Management at Euler Hermes UK & Ireland and Matt Owen, Senior Social Media Manager at Spire Healthcare Group Plc.

Key highlights include:

Who is using topical marketing?
How are companies planning their topical campaigns?
How can you use a topical event in your marketing?
How can you measure the success of a topical marketing campaign?

"The crux of content marketing is really to know what is the right message for the right person at the right time. So it’s going back to basics and marketing, you need to have a good mix of topical and evergreen content. The topical needs to connect to the big picture and it needs to make sense with all of the rest of the content that you’re producing"

Laura Flandin, Head of Market Management at Euler Hermes UK & Ireland