ON24 delivers attendance and registration details to Hubspot, updating contacts or creating new contacts. And with these attendance information, marketers are powered for segmentation, lead scoring and targeted campaigns.
HubSpot, a marketing and sales technology company, created a new webinar series with ON24 Webcast Elite. Since launching the series, HubSpot has seen more engaged audiences and significantly increased the number of marketing-qualified leads (MQL) its webinars generate.
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