Broadcast video

What is Broadcast Video?

Broadcast Video is an ON24 Platform feature that allows presenters and producers to stream webinars using HD-quality video for a more immersive and polished viewer experience. Unlike standard webcam feeds, Broadcast Video relies on external encoding gear to process video files before sending them to the ON24 system.

According to support.on24.com, recommended encoders include Wirecast, OBS (Open Broadcaster Software), VMix, and Elemental — all of which run on machine platforms supported by their respective software. The feature is available at an additional cost and is best suited for webinars or events that demand professional production quality.

By integrating external encoding, ON24 Broadcast Video ensures sharper color accuracy, higher frame rates, and a smooth playback experience. However, this also means reliable high-speed internet is essential for maintaining video stability during live broadcasts.

Why it matters

• Delivers professional-grade quality: Creates more polished, cinematic webinar visuals compared to standard camera feeds.
• Enhances brand image: High-quality video presentation reflects credibility and attention to detail.
• Supports larger audiences: Maintains streaming consistency during large-scale webinars and virtual events.
• Expands production possibilities: Enables custom overlays, multi-camera views, and hybrid integrations.

How it’s used

• Use external encoders (Wirecast, OBS, VMix, or Elemental) to prepare HD-quality video streams.
• Test internet speed and bandwidth prior to streaming to avoid lag or buffering.
• Integrate high-definition content into webinars featuring key speakers, live panels, or global audiences.
• Coordinate with ON24 production specialists to configure encoding settings and ensure compatibility.
• Leverage Broadcast Video for hybrid events where live in-person video is integrated with virtual attendee participation.
• Access technical setup guides and encoder configuration details through support.on24.com.

Key benefits

• Superior image quality: Delivers sharp visuals and improved color rendering for live and on-demand webinars.
• More immersive viewing: Enhances attendee engagement through broadcast-level clarity and production value.
• Brand differentiation: Positions organizations as professional and forward-thinking digital communicators.
• Flexible use cases: Works across live webinars, hybrid events, and high-attendance broadcasts.
• Reliability and scalability: Maintains stream quality even with large global audiences.

Frequently Asked Questions

1. What is ON24 Broadcast Video?
   • Broadcast Video is an ON24 feature that allows webinars to be streamed in HD quality using professional-grade encoding software and hardware.
2. What equipment do I need for Broadcast Video?
   • ON24 recommends encoders such as Wirecast, OBS, VMix, and Elemental, all running on compatible machine platforms.
3. Why use Broadcast Video for webinars?
   • It enhances the visual quality of your event, creating a more engaging and professional viewing experience for attendees.
4. Can Broadcast Video be used for hybrid events?
   • Yes. It’s ideal for hybrid events that combine live, in-person production with virtual audience streaming.
5. Does Broadcast Video require additional setup or cost?
   • Yes. The feature is available as an optional add-on within the ON24 Platform and requires an external encoder setup and stable high-speed internet.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.