Audience URL

What is an Audience URL?

An Audience URL is the dedicated, audience-facing link used to promote, register for, and access a webinar on the ON24 Platform. It acts as the gateway for participants to sign up and attend live or on-demand digital experiences.

B2B marketers use Audience URLs to increase visibility and streamline webinar promotion. They can share these links through personalized email invitations, social media posts, or landing pages on corporate websites. Because Audience URLs often contain keywords relevant to the webinar topic, they also contribute to stronger SEO performance. For example, a webinar on improving digital engagement or driving pipeline growth might include phrases like “engagement” or “pipeline” in its URL for clarity and search relevance.

Achieving a balance between readability and keyword optimization is essential. Overstuffing a URL with too many SEO terms can appear spammy and discourage clicks. A concise, descriptive URL helps establish credibility and trust with potential attendees.

Why it matters

• Increases discoverability: SEO-friendly Audience URLs help webinars rank higher in search results.
• Boosts attendance: A clear, concise link encourages higher click-through and registration rates.
• Improves campaign tracking: Allows marketers to measure performance by monitoring referral traffic and conversion data.

How it’s used

• Share Audience URLs in pre-webinar promotional campaigns, including email invites and social media posts.
• Embed links in post-webinar follow-ups to drive on-demand views and continued engagement.
• Use tracking parameters to measure which channels — such as LinkedIn, email, or paid ads — generate the most signups.
• Optimize URL structure by keeping it short, descriptive, and relevant to the event topic.
• Include hyphens between words, use lowercase letters, and incorporate the webinar series name if applicable.
• Align the Audience URL with your webinar capabilities page for consistent branding and engagement flow.

Key benefits

• Simplifies access: Provides a single, direct path for registration and event attendance.
• Supports SEO efforts: Improves visibility in search and aligns with content marketing initiatives.
• Strengthens attribution: Helps identify which campaigns and channels drive the most conversions.
• Reinforces brand trust: Clean, well-structured URLs appear professional and are easy to share.
• Encourages engagement: Drives ongoing participation through clear calls to action and rewatch links.

Frequently Asked Questions

1. What is an Audience URL?
   • The Audience URL is a dedicated link that webinar audiences use to register for and access an ON24 webinar.
2. How does an Audience URL help marketers?
   • It allows marketers to promote events, track conversions, and understand which channels are most effective for audience acquisition.
3. What makes an Audience URL SEO-friendly?
   • Keeping it short, using hyphens between words, including relevant keywords, and avoiding capital letters improves SEO and user readability.
4. Where should Audience URLs be shared?
   • Marketers can share them across social media, email campaigns, and website pages to maximize visibility and attendance.
5. Why should Audience URLs be monitored after an event?
   • Tracking post-event link activity helps measure engagement, assess campaign performance, and guide future webinar promotion strategies.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.