Audience console
What webinar audiences see when they log into a webinar. The Audience Console enables attendees to interact with and watch webinar content.
What Is an Audience Console?
An audience console is the interface or screen that webinar viewers see when they log into a live or on-demand event. It’s what your audience interacts with throughout the presentation, featuring the tools, content, and visuals that make up the attendee experience.
In the ON24 Intelligent Engagement Platform, the Audience Console allows participants to watch webinar content, ask questions, chat, download materials, and engage in real time. From Q&A panels to resource lists and polls, every element within the console helps create an interactive and dynamic experience for global audiences.
Think of it as the digital venue for your webinar—the space where engagement happens and your brand story unfolds.
Why Is the Audience Console Important?
The Audience Console is at the heart of every ON24 experience. It’s where first impressions are made, engagement is measured, and brand perception is reinforced.
For B2B marketers, a customized, on-brand console helps:
- Reinforce brand identity through consistent visuals and design.
- Create a more engaging and immersive experience for attendees.
- Encourage participation with interactive features like chat, polls, and reactions.
- Deliver easy access to valuable resources and related content.
When thoughtfully designed, your audience console doesn’t just host your webinar—it enhances it, turning passive viewers into active participants.
What Is an Audience Console Used For?
An audience console is used to display, organize, and enhance webinar content while enabling interactivity. Inside the ON24 Platform, marketers can build custom consoles that combine brand design and functionality to fit any event type.
Here’s how marketers use the console to drive engagement:
- Customize Branding: Add company logos, brand colors, and visuals to create a cohesive experience.
- Engage with Interactivity: Include polls, emoji reactions, and chat tools to keep audiences involved.
- Provide Resources: Add content libraries with downloadable reports, product one-pagers, or related materials.
- Enhance Pre-Event Experience: Offer branded lobby content or countdown videos to engage attendees before the live session starts.
- Facilitate Global Access: Ensure a consistent, localized experience for audiences across regions, languages, and devices.
With ON24, every console is customizable—making it easy to deliver an experience that feels unique, professional, and globally relevant.
Designing a Great Audience Console
A great audience console combines functionality, aesthetics, and interactivity. Here are best practices for global webinar success:
- Keep it clean and intuitive – Avoid clutter and make key engagement tools visible.
- Align with your brand – Use brand colors, fonts, and visuals to strengthen recognition.
- Encourage participation – Add polls, chat, or reactions to make sessions more lively.
- Leverage local preferences – Adjust design and content for regional audiences or languages.
- Offer value through resources – Include a content library with reports or takeaways for different markets.
A well-designed console ensures a positive, consistent experience for attendees—whether they’re joining from London, New York, or Singapore.
Key Benefits of the Audience Console
- Branded Experience – Maintain brand consistency across global events.
- Real-Time Engagement – Facilitate chat, polls, Q&A, and reactions for higher participation.
- Audience Insights – Track user behavior and interactions for engagement analytics.
- Resource Delivery – Offer downloadable materials and personalized follow-up links.
- Localized Flexibility – Adapt console designs for regional markets and language preferences.
FAQs About Audience Consoles
- What features can be added to an ON24 audience console?
- You can include Q&A, chat, polls, social links, resource lists, surveys, and content libraries—each customizable for your event’s goals.
- Can I brand my audience console?
- Yes. ON24 allows you to apply brand colors, logos, and images for a consistent, professional look across all webinars.
- How does the audience console improve engagement?
- Interactive elements like polls and emoji reactions help attendees participate, keeping them active and invested throughout the event.
- Can I localize consoles for different regions?
- Absolutely. ON24 supports multi-language and region-specific customization to deliver a seamless experience to global audiences.
Conclusion
The audience console is where your audience experiences your brand, content, and interactivity—all in one place. As part of the ON24 Intelligent Engagement Platform, it empowers marketers worldwide to design webinars that are not just informative, but immersive and engaging.
By combining branding, interactivity, and analytics, ON24’s Audience Console helps businesses deliver webinars that connect with audiences everywhere—turning every viewer into an engaged participant and every event into a global opportunity.