Attendee chat
An Engagement Tool in the ON24 Platform’s webinar console. This tool empowers webinar attendees to chat with other attendees and presenters.
What Is Attendee Chat?
Attendee Chat is an Engagement Tool built into the ON24 Intelligent Engagement Platform’s webinar console that empowers attendees to connect directly with presenters and other participants during a live or on-demand event.
Integrated within the Audience Console, attendee chat enables real-time conversation—allowing attendees to ask questions, share insights, and exchange ideas while the webinar is happening. This interaction transforms webinars from one-way presentations into two-way engagement experiences, fostering connection, collaboration, and community.
By making it easy for participants to communicate and react in real time, attendee chat helps create a more dynamic, inclusive, and interactive virtual environment.
Why Is Attendee Chat Important?
Engagement is the heartbeat of a successful digital experience. Attendee chat enriches webinars by offering a direct, human connection between participants and presenters, leading to:
- Higher engagement rates – Active discussions keep attendees focused and involved.
- Instant feedback – Presenters can gauge audience sentiment and adjust content in real time.
- Community building – Conversations between participants create a shared learning experience.
- More memorable events – Real-time dialogue makes virtual experiences feel personal and interactive.
Within the ON24 platform, attendee chat is not just a conversation feature—it’s a strategic engagement tool that helps marketers collect valuable insights while fostering audience participation.
How Can You Use Attendee Chat?
Marketers can use attendee chat to drive engagement, gather insights, and improve post-event strategy. Here’s how:
- Encourage Conversation: Start discussions by prompting attendees with questions or polls.
- Facilitate Q&A: Allow participants to interact directly with presenters, creating a collaborative learning environment.
- Identify Engaged Leads: Monitor chat activity to see who’s most active and responsive.
- Collect Feedback: Review chat transcripts post-event to uncover audience interests and pain points.
- Inform Content Strategy: Use chat insights to guide future webinar topics, nurture content, and sales follow-ups.
By transforming live conversation into data-driven insights, attendee chat enables marketers to personalize future outreach and deepen relationships with their audiences.
Key Benefits of Attendee Chat
- Real-Time Interaction – Encourage active participation between attendees and speakers.
- Audience Insights – Gather questions, comments, and engagement data during the event.
- Lead Identification – Pinpoint highly engaged attendees for post-event follow-up.
- Enhanced Experience – Make virtual sessions more personal, conversational, and memorable.
- Strategic Feedback Loop – Use chat transcripts to improve future webinars and campaigns.
FAQs About Attendee Chat
- Where is attendee chat found in ON24 webinars?
- Attendee chat is accessible directly in the webinar’s Audience Console as part of the Engagement Tools panel.
- Can attendees chat with each other or just the presenter?
- Both. Attendees can communicate with presenters and, when enabled, with other participants to build connections and share insights.
- Is attendee chat available for on-demand webinars?
- Live attendee chat is available during live sessions, while on-demand versions can include moderated Q&A or comment-based engagement options.
- Can chat data be used after the event?
- Yes. Chat transcripts provide valuable insights into audience questions, interests, and engagement levels—ideal for improving future webinars and sales outreach.
Conclusion
Attendee Chat is a key engagement feature of the ON24 Platform that turns passive viewing into active participation. By fostering real-time conversation between audiences and presenters, attendee chat enhances interactivity, strengthens audience relationships, and transforms engagement into actionable marketing intelligence.
With ON24, every chat message becomes a valuable data point—fueling smarter campaigns, better follow-ups, and more meaningful digital experiences.