How to Turn In-Person Events into Digital Experiences

Drive digital engagement and pipeline across the globe with ON24 webinars and content experiences.

Make human connections at digital scale with the ON24 Platform

In today’s digital world, making human connections with your audience has never been more important. But, with constraints on travel and resources, it’s getting more difficult to build those relationships in-person. 

Through the ON24 Platform, you can have all the benefits a physical event offers inside an online environment. And, even better, all the rich interactions with your audience are captured in real-time, analyzed and delivered to your marketing automation platform and CRM systems for you to take action

Engage at Scale

Through virtual events, there is no limit to how many people you can reach and engage. And, you can keep driving attendance and registration all year round without any need to arrange travel or schedules.  You can also repurpose your digital event and create unique experiences across the world, tailored for that specific audience’s language and needs.

Extend the Content Journey

After an in-person event, maintaining momentum is difficult to do. Use the ON24 Platform to give your attendees access to all your content and keep it always-on. Through on-demand webinars curated inside an ON24 Engagement Hub, you can drive ongoing engagement and host it all in a single easy to access destination.

Gain Enhanced Engagement and Intent Metrics

Using ON24’s engagement insights and algorithmic engagement score, you can capture every single interaction, integrate that with your MAP and CRM system in real-time, inform the next step and help sales qualify and prioritize lead follow-up.  

Customer Stories

Steps for creating a digital event

Stakeholders and Roles

Just as physical events require a marriage of sales and marketing activities, so to do digital experiences. Here’s a list of important stakeholders to join in your digital event strategy and planning. 

  • Marketing:
    • Program Director: Webinar-Event Strategy and Approach
    • Event Coordinator: Event Topics and Related Focus Areas
    • Webinar Manager: Webinar Strategy, Content Creation, Webinar Promotion, Tracking and Reporting
    • Operations: Webinar Production, Webinar Set-Up, Webinar Tracking
  • Sales & Customer Success:
    • Target Account Alignment with Marketing
    • Personal Invitations and Promotion
    • Follow-Up

HOW TO VIRTUALIZE YOUR IN-PERSON EVENTS

Because digital experiences are resource efficient and data-rich, their pipeline potential is exponential. Here are some ways you can take a physical event format into the  online world:

COFFEE TALK

What: An informal, unscripted chat between 2-3 people

Duration: 20-30 minutes

Recording Format: Audio or video, but video is a better option here

Slides: No slides necessary

Check out example here

FIRESIDE CHAT

What: An informal, yet structured, conversation between a moderator and 1-2 guests.

Duration: 30-45 minutes

Recording Format: Audio or video, but video is a better option here

Slides: No slides necessary

Check out example here 

Because digital experiences are resource efficient and data-rich, their pipeline potential is exponential. Here are some ways you can take a physical event format into the  online world:

COFFEE TALK

What: An informal, unscripted chat between 2-3 people

Duration: 20-30 minutes

Recording Format: Audio or video, but video is a better option here

Slides: No slides necessary

Check out example here

FIRESIDE CHAT

What: An informal, yet structured, conversation between a moderator and 1-2 guests.

Duration: 30-45 minutes

Recording Format: Audio or video, but video is a better option here

Slides: No slides necessary

Check out example here 

SUBJECT MATTER EXPERT PRESENTATION

What: A traditional presentation where a speaker present new research, industry trends, their experiences or other related topics to the audience.  Customers, internal experts and industry subject-matter experts are great for these sessions. 

Duration: 45-60 minutes

Recording Format: Audio or video 

Slides: Presentation slides are needed

 

PANEL WEBINAR

What: A structured webinar led by a moderator who is accompanied by 2-3 panelists, typically subject-matter experts.  Opening up the conversation to audience Q/A is great way to fuel discussions.

Duration: 45-60 minutes

Recording Format: Audio or video, video is often preferred

Slides: Presentation slides are typically needed

Check out example here

Topics Your Webinar Can Cover As They Relate To Your Event

Q&A

Host a Q&A with a subject matter expert to answer key questions from the event that official sessions might not have had time to cover. 

Event Recap / Lessons Learned

Recap the happenings of your event, such as key sessions or lessons learned, and talk through what these findings mean for the industry at-large.

Q&A

Host a Q&A with a subject matter expert to answer key questions from the event that official sessions might not have had time to cover. 

Event Recap / Lessons Learned

Recap the happenings of your event, such as key sessions or lessons learned, and talk through what these findings mean for the industry at-large.

ON24 Engagement Hub

Digital events provide value to your audience well after the live session is over. You can easily create a one-stop-shop to access all of your event content as it happens, and make it available as an always-on content experience once the live version ends. ON24 Engagement Hub allows you to publish all of your digital experiences into a central repository to give your prospects, leads, and customers a digital experience that enables self-nurturing and self-education.

Next Steps

Review how attendees should move forward after having attended your event — what should they now be enabled to do? How can they utilize their newfound knowledge to improve their own organizations’ tactics and strategies?

As you plan your post-digital-event strategy, think about different ways to mix-and-match webinar formats and content. Think about your industry, your brand, and what you want to communicate, and from there, determine which type of webinar and what type of content will perform best for your audience.

 

Resources to help you cross the physical/digital event divide