Make engagement your advantage

The State of Digital Transformation: How to Make Engagement, Data and AI Your Industry Advantage

Across all industries, digital transformation is how top-performing companies are gaining a competitive edge. So how can you harness the power of digital to drive engagement at scale, unlock insights and tap into AI-driven efficiencies? Find out in this opening keynote by ON24 CEO and co-founder Sharat Sharan where you’ll learn:

• How industry-leading companies are driving revenue in a digital-first world
• Ways you can differentiate your go-to-market
• Vision for the next evolution of the ON24 platform

ON24 Platform Innovation: How to Optimize Results with AI-driven Personalization, Orchestration and Automation

Join ON24 CTO Jayesh Sahasi and CMO Callan Young as they explain how the latest ON24 platform innovations and future roadmap will help you create and scale personalized experiences, while benefiting from content automation, enhanced reporting and even more intelligent insights. You’ll learn about:

• The latest ON24 platform updates  
• Capabilities and features to help you do more with less 
• How generative AI is fueling the ON24 roadmap

Chat Has Entered the Room: What the Generative AI Frenzy Teaches Us about What Matters Most in Marketing

Quick question: Have you heard about this new thing called ChatGPT?

We’re kidding. Of course you have heard of AI writing tools. We all have.

You can’t wander through LinkedIn without tripping over post after post about how Large Language Models are transforming marketing (and marketers).

You have seen two kinds of posts:

1) AI is the devil that will undermine our credibility, steal all our jobs, and leave us penniless and destitute; or

2) AI is a sweet gift sent from the angels that will help us be more productive and creative and allow us to retire to our yachts in the Mediterranean Sea, wearing deck shoes made of dollar bills.

Which is it?

Ann Handley has the answers. She also has some advice about how marketers like you and teams like yours should approach AI platforms and tools. She believes that the frenzy around AI reveals something fundamental about marketing in 2023, and underscores what matters most for us.

Here with ON24, she’ll show us what that is, and what it means for the evolution of our marketing programs and of our careers.

Join her in this fun, fast-paced talk on what AI tells us about modern marketing, what’s really the foundation of our programs, and how we accelerate our journeys in 2023… so that we can toast each other from our respective Mediterranean yachts.

Mastering Multinational Marketing: How Microsoft Built a Process for Global Scale

How can you efficiently run and measure thousands of webinar marketing programs to generate leads across 60 countries?

For Microsoft, it all comes down to having a centralized process that considers compliance, security, languages and regional needs, without having to start from scratch each time.

Join this session to learn how you can seamlessly build ON24 into your demand gen and campaign operations to scale your execution and results, no matter the size of your team.

Building Healthy Digital Habits: How UnitedHealthcare Turned Its Membership Wellness Series into Ongoing Impact

Whether you’re building healthy habits or a loyal audience, it’s all about the routine. That’s why the team at UnitedHealthcare runs a recurring virtual wellness series for their members, making incremental improvements that boost engagement and create ongoing impact. 

Join this session to learn how you can get internal buy-in to launch creative and differentiated programming that expands your reach, captures audience attention and grows your results over time.

Making CPE Easy: Get RSM’s Proven & Painless Process for Scaling CPE Programs

With specific learning criteria to meet and thousands of certificates to issue, continuing professional education programs get complicated fast.​

Join RSM to see how they created a repeatable model of CPE programming with ON24. You’ll learn tips to plan your own program, scale across any industry, automate processes and keep attendees engaged throughout the experience.

From Planning to Pipeline: Learn S&P Global’s Process for Tripling Performance

How can you turn your webinar programs into a reliable, predictable and high-performing digital channel that drives consistent results?

For S&P Global, the answer is process, and it’s been the foundation of their ability to triple their reach and scale programs across the globe. In this session, you’ll learn the key steps for building your webinar channel, from planning to pipeline.

Empowering CX Transformation: How UCB Elevates HCP Engagement Worldwide

For pharma marketers, there are many “customers” to balance – from physicians to medical liaisons to the field force to compliance. So, how can you create a digital operating model that elevates the customer experience for both internal and external stakeholders?

Join this session to learn how UCB was able to elevate the HCP experience while implementing a standard process for creating digital engagement programs across the globe and integrate it across their Veeva systems. You’ll learn how UCB was able to achieve initial adoption and continues to build on this momentum to deepen their HCP interactions and insights across the customer journey.

Squarespace: Building a Healthy Community One Event at a Time

Getting partners to graduate from novice to expert-level product users doesn’t happen overnight. It takes ongoing education that encompasses the entire customer lifecycle and provides different levels of interaction along the way.

Learn how Squarespace creates digital programming, virtual events and webinar series to continuously support and enable its “Circle” community members, no matter their journey stage.

It’s a Journey: Danfoss’s Roadmap for Driving Leads Through Engagement

Today’s customer journeys are more complex than ever before, and with vast product portfolios, unique buying personas and multiple channels to navigate, it’s critical to have a unified view. 

Learn how the team at Danfoss creates virtual and hybrid experiences to train and engage customers across the lifecycle, while tracking and measuring every interaction along the way. You’ll get best practices for using engagement data to optimize the entire funnel, from customer onboarding to expansion.

How GSK Innovates Patient Education Through Digital Engagement

How is digital shaping patient engagement? At GSK, it means empowering patients with always-on access to subject matter experts, immersive resources and caregiver education.  

Find out how GSK makes this vision a reality in this session that outlines their digital patient engagement initiative, and what they’ve learned along the way.

No Limits: How AAA Delivers Endless Engagement and Exponential Results

After years of running in-person events to certify and enable its partners, AAA realized that their ability to grow their audience and revenue would soon reach a dead-end. So, the team took a hard turn towards digital-first engagement and, after seeing the gains in audience reach, resource efficiency, data-driven insights and sales results, has never looked back. 

Join this session to learn how AAA uses data to keep improving performance and driving their program forward.

From Tactic to Strategy: Get Autodesk’s Business Case for the ON24 Platform

In a rapidly changing digital landscape, it’s critical to have the right people, processes and technologies in place to deliver results now and can scale for success in the future. But, how do you convince internal stakeholders to invest in enterprise-grade platforms that are capable of supporting that evolution? 

In this session,  Autodesk will share how they built a business case for ON24 and walk through a proven framework for evaluating and selecting the right platform for your business. You’ll walk away with confidence to prove martech ROI, and tips to manage and implement change in your organization.

ON24X Customer Awards

Join us for a celebration of today’s leading innovators in digital engagement and see firsthand how ON24 customers like you plan, scale and deliver engaging digital experiences that drive real results.