
Marketing
Game Day
Learn how to compete, convert and win new customers in today’s digital world.
Watch While Today’s Greatest Marketing Minds Debate the Future of Marketing
Why Should You Attend?
What happens when you take four of the greatest marketing minds in the world, ask them to debate the future of digital marketing, but prevent them from using some of the most commonly-used buzzwords?Â
Find out when you attend “Marketing Game Day: How to Compete, Convert and Win New Customers in Today’s Digital World,” where you’ll have the chance to watch some of today’s marketing heavyweights spar over which breakthrough strategies will win real results in a digital world.Â
You’ll have the opportunity to:
- Hear from 15 of the greatest minds in marketing on everything from demand generation to event strategy and beyond, during our game-style breakout sessions
- Win prizes and get exclusive access to the playbooks of top-performing marketersÂ
- Learn how to strengthen your Martech stack by getting more out of what you have – and adding what you don’tÂ
It’s time to go beyond the buzzwords. Register now and learn how.
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Agenda
Opening Keynote
5 Ways to Personalize Digital Content Experiences
Today’s buyers expect you to know exactly what content they want and when they want it, before you even meet them. This means that every digital content experience needs to be personalized for unique targeted audiences and delivered in a way that ensures everyone gets the content that helps them in their journey.
Attend “5 Ways to Personalize Digital Content Experiences” and learn how to create a digital content strategy that moves from generalized to personalized. In this session, you will learn:
- How to personalize virtual events and webinars with targeted content
- How to create inbound content hubs for unique audiences
- How to deliver personalized outbound content experiences
- How to transform your ABM strategies with personalized content
Speakers
Mark Bornstein
VP of Content Marketing, ON24
5 Ways to Personalize Digital Content Experiences
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How to Execute a Buyer-First Digital Strategy with Precision
Now more than ever, the buyer’s journey is a digital one. Join us to learn how Tenable moved beyond target account lists and made the shift toward consumer-like experiences that connect with buyers. We’ll share successful tactics and technologies to execute on a buyer-first digital strategy that enables connections with previously unknown buyers and accounts at exactly the right time.
Speakers
Stephanie Swinyer
Head of Growth Marketing, Integrate
Matt Mullin
Director of Marketing Operations, Tenable
How to Execute a Buyer-First Digital Strategy with Precision
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Pictionary: How Buyer-Level Intent Data Can Help You Get a Clearer Picture of What Your Buyers Need
We’ve misinterpreted a major issue in B2B Marketing. The frustration of lack of marketing-generated outcomes was always a distorted interpretation of intent. Now, market trends are illuminating the real problem and the root of it all: lack of quality data. How are you supposed to truly connect with a persona when your competitors are connecting with a person?
Join NetLine’s Chief Strategy Officer David Fortino to uncover:
- The difference between third-party intent signals and first-party, fully permissioned intent
data  - Get a clearer picture of who your buyer is and how to move beyond company-level insightsÂ
- How to accelerate sales outcomes with buyer-level, intent-rich dataÂ
- New strategies to swap in for outdated tactics that are no longer workingÂ
You can’t do your job with data that leaves you in the dark. Carve out 30 minutes and walk away with actionable insights based on real-world examples demonstrating how to accelerate business outcomes with first-party sourced buyer-level intent data.
Speakers
David Fortino
Chief Strategy Officer, Netline
Pictionary: How Buyer-Level Intent Data Can Help You Get a Clearer Picture of What Your Buyers Need
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ABM and Operation: What Marketers Can Learn From the Classic Board Game
Operation was always one of the most thrilling games to play as a kid. Every move had to be precise, every action calculated, all without touching the metal edges of a cavity and setting off the dreaded buzzer. Winning required hand-eye coordination and, more importantly, patience and attention to detail.
While there’s no threat of loud buzzers in marketing, there’s still pressure to avoid missing the mark with your buyers. That’s why over the past decade, many marketing teams have pivoted to an account-based marketing (ABM) strategy. Like Operation, ABM is all about precision – understanding and diagnosing the pain points of target prospects so your content and messaging is highly personalized.
But delivering that kind of personalized experience – especially when so many buyers expect it – is a challenge. That’s why we’re here to help. In this session with Mark Kilens, VP of Content & Community at Drift, you’ll learn how to create personalized experiences through conversations – and deliver them with surgical precision – at scale.
During this session, you’ll learn:
- Tips for engaging with target accounts using the right message at the right time
- The types of personalization buyers value most
- How to build, maintain, and grow a winning ABM strategy that scales
Speakers
Mark Kilens
VP of Content and Community, Drift
ABM and Operation: What Marketers Can Learn From the Classic Board Game
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Simon Says: Stand Out
In a world of content abundance it’s become vital for marketers to differentiate themselves by creating memorable, interactive, and human digital experiences. In this session, Alex will help uncover the tools and tactics marketers can use to deliver unforgettable (and effective) digital content and help their brand stand out from the crowd.
Speakers
Alex Kelly
Director of Digital Marketing, Ceros
Simon Says: Stand Out
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From Reach to Revenue: 15 ABM Use Cases in 15 minutes
In this rapid fire session, Randi Barshack, CMO at RollWorks will share 15 tried-and-proven ABM plays to create awareness, provide air cover for outbound, drive conversions and opportunities, close deals faster, and even nurture current customers. Join our session at Marketing Game Day and leave with a list of 15 ready-to-implement examples sure to create fast impact across your funnel.
Speakers
Randi Barshack
CMO, RollWorks
From Reach to Revenue: 15 ABM Use Cases in 15 minutes
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Is Your Marketing & Sales in JEOPARDY?
A lot has changed in B2B marketing and sales. We’ve gone from leads to accounts, activities to intent, blogs to videos, Twitter to TikTok, cold calls to social selling, and live events to virtual experiences. So what’s really working today, and how can marketers get ahead of the next big wave to ensure they don’t put their pipeline in jeopardy? Join marketing game show host, Tyler Lessard, and three celebrity contestants as they reveal the most pressing answers (in the form of questions) to how B2B marketing is transforming in a digital-first world on the first ever episode of Is Your Marketing & Sales in JEOPARDY?
Speakers
Tyler Lessard
Chief Video Strategist, Vidyard
Is Your Marketing & Sales in JEOPARDY?
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Mad Libs - Multi-channel Fill-in-the Blanks for success
Move over B2C marketers, your B2B brethren are on your heels. Forever, B2B marketers have lagged in the tactics and technologies that B2C marketers have had at their disposal. Now, responding to the dramatic changes in B2B buyers and armed with both new attitudes and tech, B2B marketers are entering a new era where they look and act more like B2C marketers.
Join Terminus’ VP of Marketing, Justin Keller, for a webinar where he will discuss…
- The not-too-distant future B2B marketers are walking into
- The multi-channel strategies B2B marketers are using to achieve stunning results
- New multi-channel plays you can put into action right now
Speakers
Justin Keller
VP of Marketing, Terminus
Mad Libs - Multi-channel Fill-in-the Blanks for success
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Candy Land: Sweeten the Deal: Create Demand and Keep Prospects Engaged
Looking for new ways to sweeten the deal and keep your prospects engaged throughout the buyers journey? Modern direct mail and gifting that inspires action are key to driving meaningful pipeline that moves prospects throughout the funnel faster then ever before and effectively nurture post-sale. Take your prospects on the journey to Ice Palace and close more deals with King Kandy.
Speakers
Lindsay Johnson
Sr. Growth Marketing Manager, Sendoso
Candy Land: Sweeten the Deal: Create Demand and Keep Prospects Engaged
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Legends of the Hidden Intent
Welcome to the Legends of the Hidden Intent!
In this session, we’ll watch six teams (aka businesses) compete through the buyer’s journey and try to make their way to a signed renewal. They’re going to have to pass some pretty tough challenges and run some stellar campaigns, but in the end, only one team will earn the right to enter Surf God Huey’s party wave!
Follow the sales and marketing teams’ progress and learn:
- The importance of identifying what businesses you can sell to
- Why it’s better to have multiple sources of data and what you can do with it
- How to use this data to personalize your outreach and make it timely
- Ways to get the deal up and running and avoid churn
P.S. Attend to the end for your chance to win some nostalgic 90s-themed prizes!
Speakers
Kate Athmer
VP of Growth, Bombora
Legends of the Hidden Intent
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Mad Libs - Fill the blanks in your funnel with Conversational AI
You’ve carefully crafted your nurture strategy – when to offer which content asset, how to best segment your audience, how to design the most magnificent engagement programs and workflows. But when you’re not getting real responses from the people on the other end, it can feel a bit like filling in your own Mad Lib rather than true engagement.It’s high time we prioritized conversations over clicks.
Join this session to learn how to complement your existing nurture strategy with Conversational AI, enabling Marketing and Sales to scale personalized outreach, generating real dialogue with your audience, and moving leads through the funnel faster than ever before.
Speakers
Kendra Matthews
Senior Product Marketing Leader, Conversica
Mad Libs - Fill the blanks in your funnel with Conversational AI
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Why every campaign is a game of Guess Who?
Getting to know your audience used to be a time-consuming process, but in this session, we’ll show you how to understand the influencers, communities, and people driving the online conversation around your brand. You’ll walk away knowing how to identify the audiences driving these conversations, how audience segmentation data can inform your marketing campaigns, and how to track consumers’ feelings about your brand, competitors, and industry trends.
Speakers
Jenny Force
VP Marketing, Meltwater
Why every campaign is a game of Guess Who?
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Cards for Humanity: How to Fill-in-the-blanks for Optimal Sales Results!
While Cards against Humanity is hysterical, exceeding your pipeline goals is serious and you need the right tools and coordination to win. Join this session for an inside look at the signals to watch for and triggers to take action on that will enable your sales team to drive more conversations, meetings and ultimately pipeline. No vampires, buckets or obscure historical figures involved.
Speakers
Alli Macmanus
Sales Development Manager and Fearless SaaS Master, Demandbase
Cards for Humanity: How to Fill-in-the-blanks for Optimal Sales Results!
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Speakers

KEYNOTE SPEAKER: Ann Handley
Chief Content Officer, MarketingProfs

KEYNOTE SPEAKER: Mark Bornstein
VP of Content Marketing, ON24

KEYNOTE SPEAKER: Uzair Dada
Founder & CEO, Ironhorse

KEYNOTE SPEAKER: Matt Heinz
President, Heinz Marketing Inc.

KEYNOTE SPEAKER: Stephanie Stahl
General Manager, Content Marketing Institute

David Fortino
Chief Strategy Officer, Netline

Lindsay Johnson
Sr. Growth Marketing Manager, Sendoso

Alex Kelly
Director of Digital Marketing, Ceros

Kate Athmer
VP of Growth, Bombora

Randi Barshack
CMO, RollWorks

Justin Keller
VP of Marketing, Terminus

Mark Kilens
VP of Content and Community, Drift

Jenny Force
VP Marketing, Meltwater

Tyler Lessard
Chief Video Strategist, Vidyard

Amanda DePaul
Marketing Consultant, Conversica

Kendra Matthews
Senior Product Marketing Leader, Converscia

Stephanie Swinyer
Head of Growth Marketing, Integrate

Matt Mullin
Director of Marketing Operations, Tenable