Date: 09 October, 2025
Time: 06:30pm to 09:30pm
Venue: Jade @ The Fullerton Hotel, 1 Fullerton Square, Singapore 049178
An evening of insight, connection and leadership thinking for senior B2B marketers.
Join us for a private dinner with fellow marketing leaders to explore the future of B2B marketing in APAC, grounded in new research and real-world experience from industry-leading voices at 6sense, ON24, and Green Hat. Network with peers, enjoy delicious food and drinks, and gain practical insights as you begin to plan for FY26/27.
This dinner will showcase insights from newly launched studies conducted by 6sense and Green Hat, and insights from ON24’s annual Digital Engagement Benchmarks report.
- The 2025 APAC B2B Buyer Journey Research Report
Exploring how use of AI and evolving buying group behaviour are reshaping the B2B purchase process – shortening sales cycles and outreach.
- 2025 APAC Digital Engagement Benchmarks report
Exploring key engagement trends such as personalisation as a catalyst for conversion, AI-generated content driving increased engagement and on-demand viewing being the new mainstream.
Topics we’ll explore
- How use of AI is changing the way B2B buyers shortlist and engage vendors — earlier in a shorter, more self-directed process.
- What CMOs are prioritising to drive growth and impact across APAC.
- Why B2B buyer groups, not MQLs, are now the core of modern B2B marketing.
- Why APAC marketers are lagging behind the US in ABM maturity.
- Can personalised digital experiences be the key to driving growth?
- How to plan for the next era of B2B revenue marketing amid uncertainty and flat budgets?
Feature Speakers
- Kerry Cunningham – Head of Research, 6sense (USA)
Former Forrester VP and co-creator of the B2B Revenue Waterfall, Kerry is one of the most respected voices in B2B marketing globally.
With:
- Stuart Jaffray – Managing Director, Green Hat
- Daniel Harrison – Managing Director, APJ, ON24
Seats are limited so please RSVP early if you would like to attend.
