Be the Benchmark

Opening Keynote: 3 Predictions to Break Through the Benchmarks

Your buyers have changed. The way they research, learn and engage have evolved. Their expectations have grown and these changes have created a gap between what audiences crave, and what sales and marketing teams deliver. 

To keep up with today’s buyers, it’s not enough to rely on old benchmarks and outdated practices. It’s time to reset our checkpoints and pave a better path forward.

Join ON24 and Heinz Marketing for the Opening Keynote at The CHECKPOINT Summit: “Three Predictions to Break Through Old Benchmarks.”

Tune-in and hear expert predictions and research-backed insights on the next wave of:

• Content and engagement
• Data and channels
• Personalized buyer experiences

It’s time to break through old benchmarks and raise the bar.

Overcoming Brand Management Challenges to Unlock Revenue

Companies that focus on building and maintaining brand integrity with great design can outperform industry-benchmark growth by as much as 200%. This constant, consistent brand presentation also leads to an estimated 20% revenue increase.

Your company’s brand isn’t just a design challenge – it has a heavy impact on your bottom line. So, while marketers focus on demand, engagement and ROI, the value of design and brand integrity is worth too much to ignore.

Join the experts at Sketchdeck and Canto for their session at The CHECKPOINT Summit: “Overcoming Brand Management Challenges to Unlock Revenue.”

Break through old benchmarks and learn how to:

• Create and enforce brand guidelines across your organization
• Use your brand to tell meaningful stories that resonate with your audiences
• Ensure consistency of your brand across every product, asset and channel

Turn your brand into your next competitive advantage.

9 Seconds: Capture Attention & Win Deals In Today’s Digital Buying Journeys

A buyer’s average attention span is 9 seconds. Does your marketing make those seconds matter?

Anonymous buyers, more stakeholders, longer buying cycles and a vast majority of decisions happening digitally have all made marketing’s role more complex than ever.

With just 9 seconds at a time to impress, how can you engage your anonymous buyers over months even before they turn into hand-raisers?

Join the experts at Jabmo and Parmonic for their session at The CHECKPOINT Summit: “9 Seconds to Capture Attention: How to Win More Deals In Today’s Digital Buying Journeys.”

Break through old benchmarks and learn how to:

• Capture your buyer’s attention with impactful marketing over time
• Action that first-party data to move the entire buying group through the buying stages
• Alert sales when they surge to prioritize their valuable time to win bigger deals more often

Learn how to capture your buyer’s attention like lightning in a bottle.

Experiences For All: The Multilingual Imperative to Engage A Global Audience.

76% of buyers prefer to purchase when information is displayed in their native language. And 40% of buyers will not purchase in other languages.

Multilingual events and localized content are imperative for today’s businesses – enabling audiences to learn, problem-solve, and engage in deeper and more accelerated ways.

How can marketers bridge the gap between accessibility and engagement to heighten the buying experiences for their increasingly diverse global audiences?

Join the experts at Kudo and ON24 for their session at The CHECKPOINT Summit: “Experiences For All: The Multilingual Imperative to Engage A Global Audience.”

Break through old benchmarks and learn how to:

Deepen your understanding of your audience and their preferred languages
Promote accessibility, inclusion and engagement to a more diverse audience
Plan for multilingual experiences and watch participation and engagement grow

Learn how to remove barriers to deepen engagement with your audiences.

Cut Through: How to Use Great Content to Power Great ABM Experiences

Appetites for better content and better experiences have never been greater. In the last year, B2B content consumption increased by more than 9%, and buyers are requesting more content faster than ever before.

But while content trends are positive, the surge in number of stakeholders – and touchpoints across those stakeholders – haven’t made the buying journey any easier to navigate. And now, it takes up to 13 pieces of content before a decision is even made.

How can marketers help their buyers clear the way and cut through the path to clarity?

Join the experts at NetLine and Terminus for their session at The CHECKPOINT Summit: Cut Through: “How to Use Great Content to Power Great ABM Experiences.”

Break through the benchmarks and learn how to:

• Identify your buyers with data-driven precision
• Tailor and personalize your marketing with buyer-driven purpose
• Boost marketing performance with content and experiences that cut through the noise

Your audiences are hungry for more. And it’s marketing’s responsibility to deliver.

How to Beat the Competition with Intent and ABM

Buyers are 57% of the way down the sales path by the time they engage with a brand’s website. And 87% of buyers prefer a self-led process. Yet they still simultaneously expect a personalized and relevant buying experience.

So as buyers grow more independent – and stay anonymous for longer – how can marketers identify their needs, preferences, and motivations to buy? The answer lies in Intent data.

Join the experts at RollWorks and Bombora for their session at The CHECKPOINT Summit: “How to Beat the Competition with Intent and ABM.”

Learn how to:

• Activate an Intent-driven ABM program
• Impact every stage of the customer lifecycle with relevant touches
• Increase your value and your relevance to your audiences – including existing customers!

Uncover buyer intent to create next-level customer experiences.

Precision: You Can’t Afford Less - How to Activate Better Buying Experiences

In the last year, 80% of organizations have had to increase their reliance on digital marketing touchpoints. Unfortunately, 76% of buyers are less likely to engage than they were a year ago.

Your buyers are harder to reach, to impress, to excite. And when today’s buying journeys rely on hundreds of touches to succeed, how can marketers cut through the noise, earn the attention of their audiences, and deliver the right message to the right buyer at the right time.

Join the experts at PFL and Integrate for their session at The CHECKPOINT Summit: “Precision: You Can’t Afford Less – How to Activate Better Buying Experiences.”

Break through the benchmarks and learn how to:

• Utilize digital channels and direct mail to activate in market ICP accounts
• Create a tangible framework to reach your buyers where they are with digital, physical, and hybrid experiences
• Build a relevant cross-channel buying experience that cuts through the digital noise with messaging that’s relevant to your buyers role, pain points, and journey stage.

Activate your digital and physical channels to deliver integrated experiences that your buyers will love.

How to Engage Buyers to Build Deeper Human Connections

The demand for personalized experiences has grown 26% in the last year, and it’s not set to slow down. B2B buyers are growing increasingly tired of irrelevant, impersonal experiences. And as digital marketing has evolved, so too must the ways marketers connect with their customers.

So how do you evolve your team’s approach to drive engagement and conversion in today’s noisy digital marketplace? How do you stand out from the competition?

Join the experts at Drift and Sendoso for their session at The CHECKPOINT Summit: “How to Engage Buyers to Build Deeper Human Connections.”

Break through old benchmarks and learn how to:

• Get in front of buyers with immediacy and impact
• Deepen relationships and build human-to-human connections
• Shift from business-centric mindset to a customer-centric mindset

Connect the dots to better buyer engagement.

Performance Marketing: How to Design & Optimize for Digital Engagement That Delivers

93% of B2B respondents say that video converts the same or better than other forms of content. But the content you produce is only as strong as its relevance to your buyers.

But even the best video content is only as good as its ability to convert, and the key to conversion is data.

Join the experts at Vidyard and ON24 for their session at The CHECKPOINT Summit: “Performance Marketing: How to Design & Optimize for Digital Engagement That Delivers” where you’ll learn how to:

• Capture engagement data and turn it into action
• Measure the ROI of your content and channels
• Develop a multichannel strategy that keeps your buyers at the center of everything

Design, engage, and deliver more to your audiences.

How ABM Powers Growth and Better Buyer Experiences

How ABM Powers Growth and Better Buyer Experiences
Demandbase and Iron Horse

80% of marketing executives agree that ABM is essential to their growth objectives, yet 61% struggle to demonstrate actual ROI on those programs. So what gives? And how can marketers close that gap and deliver experiences that are worth their weight in revenue?

During this session, you’ll hear from experts at Demandbase and Iron Horse on the foundations, principles, and practices that power effective ABM and keep buyers at the center of it all.

Key takeaway include:

• The key to tighter marketing and sales alignment
• The metrics you should be using to measure success
• How to create personalized buying experiences that accelerate the path to purchase

Deliver ABM experiences that illuminate the path to purchase.

Closing Panel: Breaking Benchmarks: Your Blueprint for Growth

Comparisons are hard, and no two businesses are alike. Objectives, goals, and audiences vary, and so do the metrics that each may use to measure success.

Measuring up to the benchmarks of your industry can be a daunting task. Who do you benchmark against and how do you decide?

Breaking through those benchmarks is anything but easy.

So join ON24, Drift, and 6Sense for the Closing Panel at: The CHECKPOINT Summit: “Breaking Benchmarks: Your Blueprint for Growth.”

Listen in to discussions on:

• The importance of benchmarks and the role they should play in your business
• How marketers should address and react to the benchmarks of their industry
• How marketing teams can more accurately, confidently measure their own performance
• Actionable steps to improving marketing performance with data-driven decisions