Mainstage Keynote

Marketing Breakthroughs: Sales Alignment

During this session, hosted by leaders at DemandBase and Conversica, you’ll learn how to align your sales and marketing teams to identify and engage your hot leads – from the account to the individual level – faster and more effectively than ever.

Key takeaways include:

• Find, engage and close target accounts with right-time, right-place messaging 
• Automate important sales conversations with your customers 
• Align sales and marketing teams for more effective data-driven follow up  
• Map prospects to stages of their buying journey in real time 

Marketing Breakthroughs: Content

Modern buyers are self educating their way to purchase decisions, and they’re doing it with digital content. Join us as panelists from Ceros, Netline, Meltwater, discuss how marketers can break through old content marketing habits and create exciting omnichannel experiences that attract new customers and maximize engagement. 

Key takeaways include: 

• Transform your online presence with immersive, multimedia content offers 
• Optimize your content to maximize searchability and engagement 
• Monitor the digital body language of buyers in real time as they consume your content 
• Use real-time engagement analytics to capture more leads and initiative stronger sales conversations 

Marketing Breakthroughs: Personalization

The key to driving the self-educated buyer to a purchase is personalization. Join us as panelists from Sendoso, Vidyard, RollWorks discuss how marketers can break through old field marketing habits and create seamless, highly-personalized digital experiences that drive pipeline and revenue. 

Key takeaways include: 

• Use in-person and digital touchpoints to maximize attendance and engagement 
• Capture every sales opportunity with highly-targeted multimedia content 
• Engage target accounts through a combination of direct mail, video and advertising
• Leverage technology to score leads and measure the full impact of your event marketing programs

Marketing Breakthroughs: RevOps

Success takes the right combination of people and process. Join us as panelists from Leandata, 6sense, Allocadia discuss how marketers can set new Revenue Operations habits to orchestrate, automate and yield greater ROI from your digital campaigns. 

Key takeaways include: 

• Create and execute effective sales enablement strategies 
• Fine tune the sales lead handoff process 
• Reach and influence leads with right-time, right-place messaging 
• Map buyers to stages of the buying journey and track the success of every marketing touchpoint 

Marketing Breakthroughs: Digital Experiences

Audiences are tired of endless spam. They want experiences that put them at the center or their own buying journeys. Join us as panelists from Drift, Integrate, ON24 discuss how marketers can break out of old marketing event formats, and start delivering engaging digital experiences that audiences love. 

Key takeaways include: 

• Drive registration through content syndication
• Deliver interactive digital experiences that drive engagement
• Use first-person insights to [personalize follow-up messaging and set SDRs up for success 
• Effortless book sales meetings before, during and after your live experiences 

Marketing Breakthroughs: Data Intelligence

How well do you really know your buyers? Join us as panelists from Terminus and Bombora discuss how marketers can layer and stack intelligence solutions to create a complimentary ecosystem that serves buyers at every stage in their journey.

Key takeaways include: 

• Define and track buying signals 
• Create data-driven stories that help buyers make faster purchase decisions 
• Intelligently activate your data to drive results  
• Measure and report the impact of your digital strategy 

Breakout Room Discussions