
Why should you attend?
As much as we try to anticipate the future of marketing, it always feels like our buyers are one step ahead of us. And while we’ve been busy trend-chasing, let’s be honest, our marketing hasn’t really changed all that much. It’s time to break free of traditional tactics and technologies, and reimagine engagement for the digital-first world.Â
Watch “Breakthrough 2021,” a two-hour virtual event where 15 of the most cutting-edge marketing companies will help you break out of the old marketing habits that are standing between you and your 2021 revenue goals.Â
During this event you’ll have the opportunity to:Â
- Hear from digital marketing expert Ann Handley on creating marketing magic that gets real-world results
- Break out into small group sessions for real-time strategy discussionsÂ
- Hear from leading martech companies on how to leverage the latest tools to turn your prospects into sales conversationsÂ
- Choose from six breakout sessions covering every marketing function, from demand generation to ABM and beyondÂ
It’s time to start setting trends, not chasing them. Watch now.
Registration
Agenda
Opening Keynote
Marketing Breakthroughs: Sales Alignment
During this session, hosted by leaders at DemandBase and Conversica, you’ll learn how to align your sales and marketing teams to identify and engage your hot leads – from the account to the individual level – faster and more effectively than ever.
Key takeaways include:
- Find, engage and close target accounts with right-time, right-place messagingÂ
- Automate important sales conversations with your customersÂ
- Align sales and marketing teams for more effective data-driven follow up Â
- Map prospects to stages of their buying journey in real timeÂ
Marketing Breakthroughs: Sales Alignment
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Marketing Breakthroughs: Content
Modern buyers are self educating their way to purchase decisions, and they’re doing it with digital content. Join us as panelists from Ceros, Netline, Meltwater, discuss how marketers can break through old content marketing habits and create exciting omnichannel experiences that attract new customers and maximize engagement.Â
Key takeaways include:Â
- Transform your online presence with immersive, multimedia content offersÂ
- Optimize your content to maximize searchability and engagementÂ
- Monitor the digital body language of buyers in real time as they consume your contentÂ
- Use real-time engagement analytics to capture more leads and initiative stronger sales conversationsÂ
Marketing Breakthroughs: Content
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Marketing Breakthroughs: Personalization
The key to driving the self-educated buyer to a purchase is personalization. Join us as panelists from Sendoso, Vidyard, RollWorks discuss how marketers can break through old field marketing habits and create seamless, highly-personalized digital experiences that drive pipeline and revenue.Â
Key takeaways include:Â
- Use in-person and digital touchpoints to maximize attendance and engagementÂ
- Capture every sales opportunity with highly-targeted multimedia contentÂ
- Engage target accounts through a combination of direct mail, video and advertising
- Leverage technology to score leads and measure the full impact of your event marketing programs
Marketing Breakthroughs: Personalization
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Marketing Breakthroughs: RevOps
Success takes the right combination of people and process. Join us as panelists from Leandata, 6sense, Allocadia discuss how marketers can set new Revenue Operations habits to orchestrate, automate and yield greater ROI from your digital campaigns.Â
Key takeaways include:Â
- Create and execute effective sales enablement strategiesÂ
- Fine tune the sales lead handoff processÂ
- Reach and influence leads with right-time, right-place messagingÂ
- Map buyers to stages of the buying journey and track the success of every marketing touchpointÂ
Marketing Breakthroughs: RevOps
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Marketing Breakthroughs: Digital Experiences
Audiences are tired of endless spam. They want experiences that put them at the center or their own buying journeys. Join us as panelists from Drift, Integrate, ON24 discuss how marketers can break out of old marketing event formats, and start delivering engaging digital experiences that audiences love.Â
Key takeaways include:Â
- Drive registration through content syndication
- Deliver interactive digital experiences that drive engagement
- Use first-person insights to [personalize follow-up messaging and set SDRs up for successÂ
- Effortless book sales meetings before, during and after your live experiencesÂ
Marketing Breakthroughs: Digital Experiences
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Marketing Breakthroughs: Data Intelligence
How well do you really know your buyers? Join us as panelists from Terminus and Bombora discuss how marketers can layer and stack intelligence solutions to create a complimentary ecosystem that serves buyers at every stage in their journey.
Key takeaways include:Â
- Define and track buying signalsÂ
- Create data-driven stories that help buyers make faster purchase decisionsÂ
- Intelligently activate your data to drive results Â
- Measure and report the impact of your digital strategyÂ
Marketing Breakthroughs: Data Intelligence
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Speakers

KEYNOTE SPEAKER: Ann Handley
Chief Content Officer, MarketingProfs

Kate Athmer
VP of Growth, Bombora

Tessa Barron
VP of Marketing, ON24

Mark Bornstein
VP of Content Marketing, ON24

Ambera Cruz
Marketing Director, Meltwater

Sonny Dasgupta
Head of Product Marketing, Conversica

Ottavio Dattolo
ABM Manager, Terminus

Katie Dunn
Demand Gen Marketing Manager, RollWorks

David Fortino
Chief Strategy Officer, Netline

Jamie Gier
CMO, Ceros

Tim Hong
VP of Alliances & Partnerships, Integrate

Nicole Jacobus
Alliances Manager, Integrate

Justin Keller
VP of Marketing, Terminus

Thomas J Kiely
Global Head of Content, Meltwater

Tyler Lessard
VP of Marketing, Vidyard

Albert Li
Senior Marketing Operations Manager, LeanData

Ashley Long
Senior Manager Marketing Ops, Demandbase

Gabby Reichert
Marketing Manager, Sendoso