Marketing Breakthroughs Summit

Welcome

Innovation Survivor: How To Outthink, Outsmart And Outlast Your Competitors

It is our ability to generate breakthrough ideas to business challenges and opportunities that is what literally enables us to outthink, outsmart and outlast our competitors. Amantha will take you through the latest scientific findings in relation to what really drives highly inventive and disruptive thinking – and how you can apply these findings as a marketer.

You will walk away with a set of practical tools that you can use in your own role and also with others across the organisation to innovate what you do and disrupt the competition.

Key takeaways:
• A set of practical tools to drive breakthrough thinking;
• The skills to literally outthink and outlast competitors;
• Tools that can easily be communicated to your teams and others within the organisation to help spread the innovation virus quickly and effectively.

Customer Spotlight: How To Breakthough The Noise With Digital Experiences

In a digital-first world, we can now reach larger audiences than ever before. The only problem is, so can our competitors. So what is the secret to cutting through the noise and winning the attention of our target prospects?

During this session, Danielle Sheehan (Marketing Automation and Growth Manager at Pinnacle Investment Management Group Limited) will show you how her team uses digital experiences to engage audiences and generate actionable insights.

Key takeaways include:

• Clever ways to engage webinar or virtual event
• How to activate first-party data to drive growth
• Tricks to overcoming digital fatigue
• The secret to personalisation at scale
  

Customer Spotlight: The Category Creator Story

Panel: How APAC Marketing Leaders Are Breaking The Status Quo

While we’ve been busy trend-chasing… let’s be honest, our marketing hasn’t really changed all that much. It’s time to break out of the old marketing habits and find new ways to drive business growth and success in a new age of deafening digital noise.

Join our panel discussion of diverse marketing leaders across APAC from some of the most cutting-edge companies, who’ll share their insights with us on how to break the status quo and the strategies you can implement to get ahead of the curve. Key takeaways include:

• Innovative campaigns that breakthrough the digital clutter
• Tactics and advice on how to be a market leader
• Martech trends that enable scale and growth

It’s time to start setting trends, not chasing them.

Closing Keynote: RE: Think Innovation®

RE:Think Innovation®
How the world’s most prolific innovators come up with great ideas that deliver extraordinary outcomes.

We’ve all seen the examples of Apple’s product launches, IBM’s Watson and the ALS ice bucket challenge. They’re held up time and time again as beacons of killer creativity. Enough already. It’s easy if you have sexy products, big budgets and household brand names. But in the “real” world of B2B and tech there are all kinds of restraints. Those innovative examples don’t have anything to do with us.

Or do they?

It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D.). We can’t connect the dots between big-name brands and the work that we do. And this blindness kills creative ideas before we even get started. But guess what — the most brilliant minds understand that an innovation mindset is something you consistently nurture, rather than leave to chance.

Welcome to RE:Think Innovation®.

In this captivating keynote, international speaker and best-selling author Carla Johnson shows you how combating B.D.D., recognizing inspiration everywhere and iterating ideas breeds unstoppable creativity and game-changing innovation for you and your company. You’ll learn how to rethink everything you believe about innovation. She’ll teach you why inspiration from anywhere can lead to measurable business outcomes. You’ll walk away feeling confident to introduce new ideas, make good ideas better and instill a culture of innovation by everyone.

Closing Remarks

Networking Breakout Room: What is the next level revenue engine?

What is a next level revenue engine?

A successful strategy requires sales and marketing collaboration. For example, it requires both teams to:

• Collaborate on best-fit account opportunities
• Engage specific buying groups inside target accounts to generate greater revenue
• Leverage attribution to prove marketing and sales ROI

That’s why, we’re hosting an open discussion and will be answering questions like:

• What does successful sales & marketing alignment look like?
• What does sales really want from marketing?
• Does sales really care about influenced pipeline?

Networking Breakout Room: Driving Engagement & Combating Webinar Fatigue

Join ON24 for a fun and interactive networking session with Danielle Sheehan, Marketing Automation and Growth Strategist, Pinnacle Investment Management Group and Tory Dillion, University Events Manager, La Trobe University hosted by Tim Johnston, Senior Marketing Director APJ, ON24.

This will be an informal chat to exchange webinar and engagement hacks, tips and any burning questions you have for our speakers from the earlier sessions. PS. Don’t forget to connect your camera!