Overview
- Digital Events: Web-based presentations with hosts and live or recorded media.
- High Engagement: Integrates interactive tools like Q&A, polls, and CTAs.
- Flexible Formats: Delivered live, simu-live, or on demand.
What Are Webinars?
Webinars are online events featuring a host—or multiple presenters—who deliver content to a remote audience using video, audio, slides, and interactive tools. Delivered through the ON24 Intelligent Engagement Platform, webinars are designed to inform, engage, and activate audiences across marketing, training, internal communications, customer education, and thought leadership programs.
Attendees join webinars using a browser-based Webinar Console (Audience Console), where they can view slides, watch video, respond to engagement tools, and interact with presenters in real time. Many webinars additionally incorporate downloadable resources, related content, surveys, and multimedia clips. All functionality aligns with tools showcased on the webinar capabilities page.
Why It Matters
Webinars are a core engine of digital engagement. They support scalable communication, global reach, cost-effective programming, and deep audience insight. Unlike static digital content, webinars capture rich first-party data—engagement minutes, Q&A activity, content interactions, resource clicks, and CTA responses.
This behavioral intelligence helps organizations understand audience interests and intent, strengthening outreach, follow-up, and personalization strategies described on the Propel Your Pipeline page.
Webinars also serve as foundational content for always-on experiences, on-demand hubs, training programs, and recurring series, enabling teams to reuse and repurpose high-performing sessions for ongoing value.
How They’re Used
- Thought Leadership Sessions: Experts deliver insights, trends, and analyses on industry topics.
- Product Demonstrations: Webinars spotlight product features through live or pre-recorded demos, leveraging slides, screen shares, and clips.
- Training And Education: Companies onboard employees or customers using structured educational webinars. Continuing education programs often tie into certification workflows found on the Continuing Education and Certification page.
- Marketing And Demand Generation: Webinars support campaigns by capturing interest and driving follow-up activities. Upcoming programs using this strategy appear on the Upcoming Webinars page.
- Internal Communications: Organizations host town halls, leadership updates, and team briefings using live or simu-live delivery.
Key Benefits
- Global Reach: Accessible to any attendee with an internet connection.
- Rich Interactivity: Includes Q&A, polls, surveys, resource downloads, and chat.
- Data-Driven Engagement: Captures detailed participant behavior.
- Flexible Delivery: Works across live, simu-live, and on-demand formats.
- Reusable Content: Sessions can be clipped, repurposed, or added to content hubs.
Frequently Asked Questions
- What Is A Webinar In The ON24 Platform?
- A webinar is a browser-based virtual event featuring hosts, media, slides, and interactive tools delivered through the Audience Console.
- How Are Webinars Different From Webcasts?
- In ON24, both terms generally refer to the same digital broadcast format and include similar engagement tools.
- Can Webinars Be Viewed On Demand?
- Yes. ON24 automatically generates on-demand versions for continued engagement.
- Do Webinars Support Multiple Presenters?
- Absolutely. Presenters, moderators, and producers collaborate using backstage tools like Team Chat.
Editorial & Methodology Notice
This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025