Overview
- Audience Feedback: Allows organizers to gather survey responses during or after events.
- Data Collection: Captures insights that inform content and program improvements.
- Flexible Timing: Supports in-webinar and post-webinar survey delivery.
What Is Take Survey?
Take Survey is an engagement tool within the ON24 Intelligent Engagement Platform that allows webinar and virtual event organizers to share surveys with their audiences. Surveys can be triggered during the live session or delivered once the event concludes, giving teams flexibility in how they gather attendee feedback, sentiment, and insights.
This tool helps presenters and organizers understand audience satisfaction, content usefulness, interest levels, and opportunities for improvement. It sits alongside other interactive components featured on the webinar capabilities page.
Why It Matters
Understanding audience sentiment is essential for improving webinar programs and shaping future content. Survey feedback helps identify what resonated with attendees, which topics need deeper exploration, and where overall event experiences can be enhanced.
Take Survey also contributes to first-party data collection—unlocking insights into attendee preferences, interests, and readiness for next steps. This information supports marketing, sales, customer success, and enablement workflows. Survey-driven insights play a significant role in iterative content strategies described on the Propel Your Pipeline page.
Because surveys can be delivered during or after the webinar, teams can choose the optimal moment to collect insight while maintaining audience attention.
How It’s Used
- During-Webinar Surveys: Organizers may launch surveys during a session to gather live feedback. This is especially useful for quick sentiment checks, topic validation, or mid-session engagement.
- Post-Webinar Surveys: After the event, surveys help assess attendee satisfaction, content clarity, and overall experience. These insights often influence future program planning.
- Training And Certification Programs: Teams running continuing education or training events use Take Survey to evaluate knowledge retention or collect participant reflections.
- Content Improvement: Event organizers analyze responses to refine presentation flow, choose new topics, or adjust messaging.
- Audience Segmentation: Survey data helps marketing and sales teams understand attendee priorities and identify follow-up pathways. For examples of how survey-driven insights impact upcoming programs, explore the Upcoming Webinars page.
Key Benefits
- Actionable Feedback: Provides direct audience input to shape future events.
- More Relevant Content: Helps identify the topics and formats attendees find most valuable.
- Improved Experience: Insights reveal areas for enhancement across event delivery.
- Higher Engagement: Surveys encourage interaction and increase touchpoints.
- Data-Enriched Follow-Up: Survey responses strengthen lead scoring and qualification.
Frequently Asked Questions
- What Is The Take Survey Tool In ON24?
- It is an engagement tool that enables organizers to send surveys to webinar attendees during or after the event.
- Can Surveys Be Triggered At Any Point During A Webinar?
- Yes. Surveys can be launched during the webinar or sent post-event, depending on the program’s goals.
- Do Surveys Improve Webinar Engagement?
- Absolutely. Surveys encourage participation and help attendees feel involved in the experience.
- How Are Survey Responses Used?
- Responses are analyzed to improve event quality, refine content strategies, and support lead-ranking efforts.
Editorial & Methodology Notice
This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025