Overview
- Streamlined registration: Multi-Registration URLs simplify the sign-up process for audiences by consolidating multiple webinars on one page.
- Boosts attendance: Reduces friction by allowing visitors to register for several events at once.
- Enhances efficiency: Helps marketers promote and manage entire webinar series from a single link.
What is a Multi-Registration URL?
A Multi-Registration URL is a customizable registration page within the ON24 Platform that showcases multiple webinars or virtual events in a single, easy-to-navigate format. It enables visitors to explore a series of related webinars, view event details, and register for several sessions in one step.
This feature is especially useful for organizations hosting recurring webinars or multi-part event series. Instead of requiring attendees to register individually for each event, marketers can streamline the user experience with one centralized page — increasing conversions and simplifying event promotion.
The Multi-Registration URL also integrates with webinar capabilities to ensure that each selected event is properly tracked, registered, and added to the attendee’s personalized calendar.
Why it matters
- Simplifies the attendee journey: Reduces registration steps, improving the likelihood of conversion.
- Increases event visibility: Displays multiple webinars in a single, cohesive layout.
- Saves time for marketers: Eliminates the need to manage separate registration links for every event.
- Drives engagement: Encourages users to explore and register for additional sessions they might not have discovered otherwise.
How it’s used
- Create a single registration page featuring all events within a series or campaign.
- Use the Multi-Registration URL in email promotions, social media, and digital ads to simplify sign-ups.
- Customize the page layout with branded visuals, webinar titles, and brief descriptions for each session.
- Allow attendees to select one, multiple, or all events directly from the page.
- Automatically sync registration data to CRM and MAP systems for lead tracking and segmentation.
- Combine with ON24 analytics to measure engagement rates and identify top-performing webinars in the series.
Key benefits
- Centralized registration: Makes it easy for attendees to register for multiple sessions in a single step.
- Improved marketing efficiency: Reduces operational complexity by consolidating registration workflows.
- Stronger audience retention: Keeps attendees engaged across a full webinar series or learning track.
- Enhanced brand experience: Presents a polished, cohesive registration experience aligned with company branding.
- Data integration: Automatically records attendee selections and engagement data within ON24 reporting.
Frequently Asked Questions
- What is a Multi-Registration URL in ON24?
- It’s a registration page that displays multiple webinars or virtual events, allowing visitors to sign up for several sessions at once.
- Why should marketers use Multi-Registration URLs?
- They simplify the registration process, boost conversion rates, and help audiences discover related webinars more easily.
- Can Multi-Registration URLs be branded?
- Yes. ON24 allows full customization of design elements, including logos, brand colors, and event descriptions.
- Does a Multi-Registration URL sync with marketing automation systems?
- Absolutely. Registrations are tracked and automatically synced to CRM and MAP systems for follow-up and reporting.
- Can attendees register for future sessions from the same page?
- Yes. Attendees can view upcoming webinars and register for as many as they’d like directly from the multi-registration page.
Editorial & Methodology Notice
This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.