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Multi-registration URL

A registration page used to display a webinar series. Allows visitors to view details and register for multiple webinars.

Overview

  • Streamlined registration

    Multi-Registration URLs simplify the sign-up process for audiences by consolidating multiple webinars on one page.

  • Boosts attendance

    Reduces friction by allowing visitors to register for several events at once.

  • Enhances efficiency

    Helps marketers promote and manage entire webinar series from a single link.

Summarize this page with:

What is a Multi-Registration URL?

A Multi-Registration URL is a customizable registration page within the ON24 Platform that showcases multiple webinars or virtual events in a single, easy-to-navigate format. It enables visitors to explore a series of related webinars, view event details, and register for several sessions in one step.

This feature is especially useful for organizations hosting recurring webinars or multi-part event series. Instead of requiring attendees to register individually for each event, marketers can streamline the user experience with one centralized page — increasing conversions and simplifying event promotion.

The Multi-Registration URL also integrates with webinar capabilities to ensure that each selected event is properly tracked, registered, and added to the attendee’s personalized calendar.

Why it matters

  • Simplifies the attendee journey: Reduces registration steps, improving the likelihood of conversion.
  • Increases event visibility: Displays multiple webinars in a single, cohesive layout.
  • Saves time for marketers: Eliminates the need to manage separate registration links for every event.
  • Drives engagement: Encourages users to explore and register for additional sessions they might not have discovered otherwise.

How it’s used

  • Create a single registration page featuring all events within a series or campaign.
  • Use the Multi-Registration URL in email promotions, social media, and digital ads to simplify sign-ups.
  • Customize the page layout with branded visuals, webinar titles, and brief descriptions for each session.
  • Allow attendees to select one, multiple, or all events directly from the page.
  • Automatically sync registration data to CRM and MAP systems for lead tracking and segmentation.
  • Combine with ON24 analytics to measure engagement rates and identify top-performing webinars in the series.

Key benefits

  • Centralized registration: Makes it easy for attendees to register for multiple sessions in a single step.
  • Improved marketing efficiency: Reduces operational complexity by consolidating registration workflows.
  • Stronger audience retention: Keeps attendees engaged across a full webinar series or learning track.
  • Enhanced brand experience: Presents a polished, cohesive registration experience aligned with company branding.
  • Data integration: Automatically records attendee selections and engagement data within ON24 reporting.

Frequently Asked Questions

  1. What is a Multi-Registration URL in ON24?
    • It’s a registration page that displays multiple webinars or virtual events, allowing visitors to sign up for several sessions at once.
  2. Why should marketers use Multi-Registration URLs?
    • They simplify the registration process, boost conversion rates, and help audiences discover related webinars more easily.
  3. Can Multi-Registration URLs be branded?
    • Yes. ON24 allows full customization of design elements, including logos, brand colors, and event descriptions.
  4. Does a Multi-Registration URL sync with marketing automation systems?
    • Absolutely. Registrations are tracked and automatically synced to CRM and MAP systems for follow-up and reporting.
  5. Can attendees register for future sessions from the same page?
    • Yes. Attendees can view upcoming webinars and register for as many as they’d like directly from the multi-registration page.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.