Overview
- Professional design element: The Lower Thirds Banner displays speaker names, titles, or key points on-screen during webinars.
- Improves audience clarity: Helps viewers identify presenters and follow topic transitions.
- Boosts production quality: Adds a broadcast-style polish to ON24 webinars and virtual events.
What is a Lower Thirds Banner?
A Lower Thirds Banner is an on-screen graphic overlay that appears in the bottom portion (“lower third”) of the video window during a live or simulated live event on the ON24 Platform. This banner typically displays presenter names, titles, or key talking points to orient viewers and improve the visual flow of a presentation.
Within ON24’s webinar capabilities, the Lower Thirds Banner is part of the suite of production tools that allow presenters and producers to deliver broadcast-quality events. It’s especially useful during multi-speaker sessions, product demos, or panel discussions where audience members need quick visual cues about who is speaking or what topic is being addressed.
By leveraging this feature, marketers and event producers can maintain consistent branding while giving their presentations a professional look comparable to live television broadcasts.
Why it matters
- Enhances professionalism: Creates a clean, visually branded environment that aligns with modern production standards.
- Improves audience experience: Helps attendees follow along when speakers or topics change.
- Supports brand consistency: Allows inclusion of logos, colors, and fonts consistent with brand guidelines.
- Simplifies communication: Quickly conveys speaker credentials or topic context without disrupting the presentation.
How it’s used
- Display speaker names, job titles, or departments at the start of each new section or segment.
- Introduce panelists or guest experts during live webinars or virtual summits.
- Add contextual labels like “Key Takeaway,” “Product Demo,” or “Customer Spotlight” to highlight content transitions.
- Use consistent branding across banners for cohesive presentation design.
- Coordinate timing between production teams and presenters so banners appear and fade smoothly.
- Access configuration and design setup instructions via support.on24.com.
Key benefits
- Professional presentation quality: Adds broadcast-style polish and credibility to digital events.
- Audience guidance: Keeps attendees oriented during multi-speaker or segmented sessions.
- Brand reinforcement: Integrates visual identity elements directly into the live experience.
- Ease of use: Simple to activate and customize within ON24’s webinar production interface.
- Flexible functionality: Works seamlessly across live, on-demand, and hybrid event formats.
Frequently Asked Questions
- What is a Lower Thirds Banner in ON24?
- It’s an on-screen graphic used during webinars or virtual conferences to display speaker information or highlight key topics.
- Why should marketers use Lower Thirds Banners?
- They add a professional touch to webinars, ensuring that audiences can easily identify speakers and follow presentation flow.
- Can Lower Thirds Banners be customized?
- Yes. Banners can include logos, colors, and fonts that align with a brand’s visual identity.
- Do Lower Thirds Banners work for on-demand webinars?
- Absolutely. Lower Thirds Banners are visible in both live and on-demand formats to maintain consistent presentation quality.
- Where can users learn how to set up Lower Thirds Banners?
- Detailed configuration and design guidance are available through support.on24.com.
Editorial & Methodology Notice
This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.