Overview
- Event Summary: An Event Summary provides a post-webinar overview of key engagement metrics within the ON24 Intelligent Engagement Platform.
- Understand content effectiveness: It helps marketers understand audience participation, technical performance, and content effectiveness.
- Event Summaries: Event Summaries fuel ongoing optimization, nurturing, and performance benchmarking.
What Is an Event Summary?
An Event Summary is a detailed post-webinar report automatically generated within the ON24 Platform. It aggregates key event metrics — including duration, attendance rate, questions asked, poll responses, survey results, and technical support interactions — into a single, easy-to-read snapshot.
This summary helps B2B marketers, webinar hosts, and event producers quickly assess how their digital experiences performed, both from an engagement and operational perspective. It is an essential component of ON24’s analytics suite, enabling marketers to translate engagement actions into measurable outcomes.
Why Event Summaries Matter
- Post-event analysis: Provides immediate insights into what resonated most with your audience.
- Data-driven follow-up: Enables sales and marketing teams to tailor next steps based on audience behavior.
- Operational optimization: Identifies technical issues, attendance patterns, and engagement opportunities for future events.
How Event Summaries Are Used
Event Summaries empower B2B marketers to move beyond vanity metrics and act on engagement insights. Common use cases include:
- Performance benchmarking: Compare attendance, engagement, and participation metrics across multiple webinars.
- Audience segmentation: Identify high-value attendees based on poll responses or survey completions.
- Content optimization: Use questions and poll data to inform future content or refine messaging.
- Lead qualification: Integrate engagement data directly into connected CRMs to prioritize warm leads.
- Technical QA: Review reported issues or performance stats to improve the next event’s quality.
Key Benefits
- Actionable insights: Summarizes the most valuable post-event data in one place.
- Marketing intelligence: Reveals trends in audience behavior, participation, and engagement.
- Sales alignment: Supports immediate and relevant follow-up with qualified leads.
- Benchmarking: Allows comparison of current event results with ON24’s broader industry benchmarks.
- Automation: Event Summaries can be scheduled or exported directly to marketing analytics tools for continuous tracking.
To learn more about how ON24 helps you measure and improve engagement across webinars, explore Propel Your Pipeline and the ON24 Platform.
Frequently Asked Questions
- Where can I find my Event Summary in ON24?
You can access the Event Summary from the “Reports” section of your ON24 webinar setup dashboard after the event concludes. - What metrics does the Event Summary include?
The Event Summary includes total duration, attendee count, poll and survey responses, questions asked, and any reported technical support issues. - Can I export my Event Summary?
Yes. ON24 allows users to export Event Summaries in multiple formats (CSV, PDF, XLS) for internal reporting or CRM integration. - How soon after an event is the summary available?
Typically, Event Summaries are available within a few hours post-event once engagement data and attendance metrics have synced. - Does the Event Summary integrate with CRM and marketing systems?
Yes. Data from Event Summaries can be pushed into marketing automation or CRM systems such as Salesforce, Marketo, or Eloqua for lead nurturing.
Editorial & Methodology Notice
This glossary entry was authored by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform documentation, and analytics best practices aligned with EEAT standards.
Updated: October 2025