AI marketing
Using artificial intelligence to create, draft and execute marketing campaigns.
What Is AI Marketing?
AI marketing is the use of artificial intelligence technologies—including machine learning, predictive analytics, and natural language processing—to create, draft, and execute marketing campaigns. These tools analyze large amounts of data to automate decisions, personalize content, and optimize performance across the buyer journey.
Within the ON24 Intelligent Engagement Platform, AI marketing helps transform audience engagement into actionable insights. By combining first-party data with AI-driven content creation and analytics, marketers can deliver personalized digital experiences at scale—automating the manual tasks that once slowed campaign execution.
Why Does AI Marketing Matter?
Today’s audiences expect relevant, timely, and personalized experiences at every interaction. AI marketing enables teams to meet those expectations by helping marketers:
- Understand audience behavior in real time.
- Personalize messaging and recommendations dynamically.
- Automate campaign creation and optimization.
- Predict engagement outcomes with greater accuracy.
For ON24 users, this means turning rich engagement data from webinars, virtual events, and content hubs into AI-powered campaigns that deepen relationships, accelerate pipeline, and increase ROI.
What Is AI Marketing Used For?
AI marketing can be applied across every stage of digital engagement—from awareness to conversion and retention. Common use cases within ON24 include:
- Content Creation: Use AI to draft event summaries, personalized emails, and follow-up materials based on engagement behavior.
- Audience Insights: Leverage AI to identify buying signals and prioritize high-intent accounts.
- Campaign Optimization: Continuously refine messaging and targeting based on real-time performance data.
- Predictive Analytics: Forecast which audiences are most likely to engage or convert.
With these tools, marketers can shift from reactive planning to data-driven decision-making powered by AI.
Key Benefits of AI Marketing
- Personalized Experiences – Deliver content tailored to audience interests and behavior.
- Smarter Targeting – Identify the most engaged accounts and prioritize outreach.
- Campaign Efficiency – Automate repetitive marketing tasks to save time and resources.
- Predictive Insights – Use AI to anticipate audience needs and optimize engagement.
- Better ROI Measurement – Connect AI-driven insights to business outcomes and pipeline impact.
FAQs About AI Marketing
- What technologies power AI marketing?
- AI marketing uses machine learning, predictive analytics, and large language models (LLMs) to analyze engagement data and generate recommendations or content.
- How does ON24 use AI in marketing?
- ON24 leverages AI to generate personalized content, identify buying signals, optimize webinar performance, and enhance lead scoring accuracy.
- Can AI marketing replace human marketers?
- No. AI supports and scales marketing efforts but still requires human creativity, strategy, and oversight to maintain authenticity and brand voice.
- What types of marketing campaigns benefit most from AI?
- AI is especially powerful in webinar promotion, account-based marketing (ABM), content personalization, and customer nurturing campaigns.
Conclusion
AI marketing empowers modern marketers to connect with audiences in smarter, faster, and more personalized ways. By combining first-party engagement data with artificial intelligence, ON24 enables organizations to automate campaign creation, uncover actionable insights, and deliver digital experiences that drive measurable results.