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Account engagement profile (AEP)

A ON24 Platform feature that summarizes an account’s interactions with ON24-based webinars, content hubs and personalized landing pages.

Overview

  • Unified account insights: AEP consolidates engagement data across ON24 experiences for a complete view of account activity.
  • Sales and marketing alignment: Helps teams identify high-value accounts and tailor outreach using verified engagement data.
  • Intent-driven performance: Reveals which accounts are most engaged, improving ABM targeting and pipeline conversion.

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What is the Account Engagement Profile (AEP)?

The Account Engagement Profile (AEP) provides a holistic view of an account’s interactions across the ON24 Intelligent Engagement Platform. It collects engagement data from webinars, content hubs, and personalized landing pages to show which activities, assets, and sessions drive the most interest. AEP turns individual engagement signals into account-level intelligence that marketing and sales teams can use to prioritize opportunities and personalize follow-up actions.

Why it matters

  • Supports account-based marketing (ABM): Helps marketers identify accounts showing strong buying intent based on engagement activity.
  • Improves conversion efficiency: Surfaces actionable insights that guide where and when to engage target accounts.
  • Enables personalization at scale: Transforms first-party engagement data into customized sales and marketing outreach.

How it’s used

  • Aggregate engagement metrics from webinars, digital events, and content hubs into one unified profile.
  • Identify active or high-intent accounts through engagement scoring and topic-based interactions.
  • Enable marketing teams to design targeted campaigns based on verified behavioral data.
  • Integrate AEP data with CRM or MAP systems to align engagement insights with sales pipeline visibility.
  • Use AEP dashboards to compare account performance and inform resource allocation across campaigns.

Key benefits

  • Centralizes all account-level engagement data from ON24 digital experiences.
  • Enables cross-functional collaboration between marketing and sales.
  • Enhances lead qualification with behavioral and content interaction scoring.
  • Reduces manual reporting by automating data aggregation and visualization.
  • Provides visibility into account readiness for follow-up or sales conversion.
  • Strengthens ABM program performance through first-party data precision.

Frequently Asked Questions

  1. What is the ON24 Account Engagement Profile (AEP)?
    • AEP is an ON24 feature that summarizes account interactions across webinars, content hubs, and landing pages, providing teams with actionable engagement insights.
  2. How does AEP improve account-based marketing?
    • It aggregates behavioral signals across multiple touchpoints, helping marketers identify engaged accounts and tailor ABM strategies to them.
  3. What types of data are included in AEP?
    • AEP includes webinar participation, content hub activity, landing page interactions, and engagement scores derived from first-party analytics.
  4. Can AEP data integrate with other platforms?
    • Yes. AEP integrates with CRM, MAP, and analytics tools like Salesforce and Marketo to streamline engagement visibility and reporting.
  5. Who benefits most from using AEP?
    • Sales, marketing, and revenue operations teams rely on AEP to align outreach, improve pipeline accuracy, and accelerate deal velocity.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.