Improve AI Search and Discoverability with a New Structured Nurture Page Layout

As AI-driven search continues to play a bigger role in how audiences find information, the structure of your content matters more than ever. When insights are organized in a way that large language models (LLMs) can easily interpret, your pages become more visible, more accessible, and more effective at engaging people beyond your live event. 

To help teams derive more value from the content they’re already generating through ACE (AI-powered Analytics and Content Engine), ON24 is introducing LLM discoverability, a simple toggle ensuring your AI-generated FAQs, takeaways, and resources are formatted and optimized for AI indexing, making your webinars more discoverable for ChatGPT and other LLMs. 

A clearer, more structured Nurture Page experience 

With LLM discoverability turned on, ACE automatically arranges your webinar content into a clean, tabbed layout that’s easy for audiences and AI systems to navigate. 

Here’s what changes when the toggle is enabled for new Nurture Pages: 

• Tabbed, indexable content categories organize FAQs, key takeaways, blogs, e-books, and transcripts 

• Scrollable sections keep your page clean while making content easier to parse 

• Customizable tab order follows your admin settings, with flexibility to adjust on request  

• An “Open Article” button lets users explore long-form content in a new tab 

• Accurate preview mode shows exactly what your audience will see before you publish 

It’s a small but mighty change that creates a more intuitive layout while structuring content in a way that aligns with how AI systems retrieve information. 

Why this matters for your programs 

AI-driven search is changing how audiences discover information, and unstructured content is harder for those systems to surface. LLM discoverability gives your Nurture Pages a clear, consistent format that LLMs can index, improving the chances that your insights appear in AI-powered search results, and your brand gains more LLM visibility over time.  

It also makes it easier for people to scan your page and quickly find what they need, keeping your content useful long after the event ends. 

Bringing AI discoverability to your Nurture Pages 

LLM discoverability is built into all new Nurture Pages. When you publish your next page, your content will automatically be restructured to improve how it’s indexed, surfaced, and discovered in AI-powered search. With LLM discoverability, you can now improve your brand’s visibility in LLM search and increase your chances of reaching the right audiences without any additional work.