Few industries have been hit as hard as the media and publishing industry. Newspapers, trade journals,…

Personalization in finserv marketing is about responding to and acknowledging audience needs — from insurance to…

B2B marketers need to engage audiences — and today, more often than not, that means creating…

We’ve all seen the numbers on omnichannel marketing. Research published by LinkedIn shows that campaigns that…

AI won’t replace you. But it will force you to change your marketing strategy. Nearly 90%…

It’s been a tough few years to be a Chief Marketing Officer. Unstable economic conditions around…

Marketing is perpetually in a state of transformation. And each evolutionary step seems profound in its…

The rise of generative AI in marketing has presented both unprecedented opportunities and significant challenges. Marketers…

Artificial intelligence (AI) is revolutionizing diverse business processes, including marketing. It’s shaping the future of customer…