How do you measure the success of your digital marketing programmes? Is it the number of leads generated? The cost per lead? “Attribution?” Everybody wants more leads, but when it comes to delivering effective sales conversions, the key measurement for success is engagement.
Attend “Return on Engagement,” where you’ll learn a new way to measure the success of your digital marketing programmes, hear from leading marketers at Zendesk on how to go beyond the lead generation mindset and start turning prospect engagement into the data and insights you need to drive pipeline and revenue.
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Join us and hear how award-winning customer service software provider Zendesk uses the ON24 Digital Experience Platform to maximise investor engagement in a digital world. Then break out into a smaller group for a 2-way conversation with the ON24 team on how to maximise your return on engagement.
Join our breakout session to delve deep into the world of demand generation and field marketing. Discuss how you can: