When CSL set out to engage healthcare professionals across 38 markets and 20 brands, they needed more than just technology — they needed a scalable, measurable way to empower affiliates and deliver meaningful results.
Watch Inside CSL’s Playbook: Driving Global HCP Engagement That Delivers where you’ll hear how CSL partnered with ON24 and EVERSANA INTOUCH to create a collaborative model that combined strategy, digital experiences and actionable data. Together, they delivered consistent HCP engagement, supported affiliates with limited resources, and proved the commercial value of their efforts — all while improving efficiency and reducing costs.
Highlights you won’t want to miss:
- How CSL engaged 1,000+ HCPs and generated 300+ new leads across 38 markets
- Ways to reduce costs and streamline execution — even in resource-constrained markets
- How virtual experiences and first-party data helped prove ROI to stakeholders
- Why this collaborative approach delivered efficiency, relevance, and measurable results
Discover what’s possible when strategy, technology, and data align.
