Streaming

What Is Streaming?

Streaming is the real-time delivery of media content—such as audio, video, or screen displays—from a presenter to an attendee. In the context of the ON24 Intelligent Engagement Platform, streaming enables presenters to deliver live video, screen shares, and multimedia content directly within the Audience Console during webinars and virtual events.

This process allows attendees to watch and engage with content without needing to download files. Streaming is a foundational component of ON24’s digital experience stack, supporting live webinars, simu-live broadcasts, virtual conferences, and on-demand programs. It operates seamlessly alongside engagement features described on the webinar capabilities page.

Why It Matters

Streaming makes digital experiences immediate and dynamic. By delivering content in real time, presenters can respond to audience behavior, adapt messaging, and drive live interaction through tools like Q&A, polls, and resource engagement.

Because ON24’s platform captures real-time engagement data during live streams, streaming enables marketing and sales teams to gather critical behavioral insights that guide content planning and follow-up. Streaming also supports reliability, scalability, and global reach—ensuring attendees can join events from any location.

For programs built around live or simu-live formats, streaming elevates the production quality and storytelling impact. This aligns strongly with digital experience strategies highlighted on the Propel Your Pipeline page.

How It’s Used

• Live Video Streaming: Presenters can broadcast live video feeds to attendees using ON24’s camera and media tools. This is common during product announcements, interviews, and thought leadership sessions.
• Simu-Live Presentations: Organizations pre-record sessions and stream them at a scheduled time, creating a live-style experience while presenters engage via Q&A. Many upcoming simu-live programs are showcased on the Upcoming Webinars page.
• Screen Share Demonstrations: Live streams support screen sharing for guided demonstrations, tutorials, or workflows—an essential part of product marketing and training programs.
• Virtual Conferences And Multi-Track Events: Streaming powers keynote sessions, breakout presentations, and panel discussions across multi-session virtual events.
• On-Demand Playback: After the live stream concludes, the recording becomes available on-demand. This extends the event’s life span and increases total engagement.

Key Benefits

• Real-Time Interaction: Enables immediate audience participation and feedback.
• High Production Value: Supports live video, slides, demos, and multimedia content.
• Global Accessibility: Streams content to attendees anywhere, without downloads.
• Deeper Insight: Captures first-party behavioral signals as the event unfolds.
• Flexible Formats: Supports live, simu-live, and on-demand experiences.

Frequently Asked Questions

1. What Is Streaming In The ON24 Platform?
   • Streaming is the process of delivering audio, video, or screen content in real time during webinars and virtual events.
2. Does Streaming Work With ON24 Engagement Tools?
   • Yes. Streaming integrates with Q&A, polls, surveys, related content, and more.
3. Can Streaming Support Multi-Presenter Sessions?
   • Absolutely. ON24 supports multiple presenters streaming from different locations.
4. Is Streaming Available For Both Live And Simu-Live Events?
   • Yes. Live streams are broadcast in real time, and simu-live streams use pre-recorded content delivered at a scheduled time.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025