Registrant

What Is Registrant?

A registrant is an individual who has completed a registration form for a webinar or virtual conference but has not yet attended the session. This distinction is important on the ON24 Intelligent Engagement Platform because registrants represent early-stage intent—they have expressed interest in the topic or event but have not yet converted into attendees.

Registrants form a key segment in digital event workflows. They receive event reminders, promotional messages, and post-event follow-up content designed to encourage participation or drive alternative engagement paths, particularly when they do not join live. By tracking registrants separately from attendees, ON24 enables marketers and sales teams to better understand funnel progression and behavior patterns.

Why It Matters

Registrants are an essential audience segment for measuring marketing effectiveness and forecasting event performance. While not every registrant becomes an attendee, registrants help organizations estimate demand, refine promotion strategies, and understand which topics resonate with their target audiences.

The ON24 Platform uses registrant behavior—such as registration timestamps, interest areas, and content interactions—to inform personalization and engagement strategies. Registrants also represent an important opportunity for nurturing, especially when supported by interactive engagement tools available through the ON24 webinar capabilities page.

For recurring webinar programs, understanding registrant trends helps teams adjust cadence, content, and promotions to maximize attendance. Registrants also help organizations identify buying group members who may not attend events but still influence decisions. These insights contribute to more effective content planning, which can be explored on resources such as the Propel Your Pipeline page.

How It’s Used

• Pre-Event Engagement And Nurture: Registrants receive confirmation emails, reminders, and event materials leading up to the session. These communications aim to increase attendance likelihood and build anticipation.
• Audience Segmentation: Marketers differentiate between registrants who attend and those who don’t. Registrants who miss the session may receive targeted promotions for on-demand content or upcoming events. Examples of these ongoing opportunities can be found on the Upcoming Webinars page.
• Demand Generation Programs: Registrants contribute to top-of-funnel activity, demonstrating initial interest even if immediate attendance does not follow. Their engagement with event communications becomes a signal within larger campaign workflows.
• Lead Qualification And Sales Alignment: In some cases, high-value registrants may be flagged for follow-up regardless of attendance. These signals can support lead scoring and contribute to understanding product interest when combined with other first-party behavior.
• Content Performance Measurement: Tracking registration numbers helps teams understand which topics attract the most interest and informs content strategy for future webinars or digital experiences.

Key Benefits

• Demand Forecasting: Registration volume indicates expected attendance and topic interest.
• Improved Nurture Strategies: Registrants support pre-event and post-event engagement.
• Audience Insights: Registrations reveal early interest trends within target accounts or segments.
• Content Optimization: Helps teams understand the subjects most likely to attract audiences.
• Pipeline Contribution: Even without attendance, registrants add value to lead scoring and qualification.

Frequently Asked Questions

1. What Is A Registrant In The ON24 Platform?
   • A registrant is someone who signs up for a webinar or virtual event but has not attended.
2. Do Registrants Receive Follow-Up Content?
   • Yes. Registrants often receive reminders before the event and on-demand links afterward if they do not attend.
3. Why Are Registrants Important?
   • They signal early interest, contribute to demand forecasting, and serve as an important audience for nurturing and follow-up.
4. Can Registrants Become Leads Or Opportunities?
   • Absolutely. Registrants are often included in lead scoring models and nurture paths that guide them toward attendance or deeper engagement.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025