Q&A

An Engagement Tool found in the ON24 Platform’s webinar and virtual conference capabilities. Enables attendees to ask hosts questions or to access technical support.

Overview

  • Live Interaction

    Gives attendees a direct channel to ask presenters questions.

  • Support Access

    Allows participants to request technical help during live events.

  • Engagement Driver

    Strengthens participation and improves audience experience.

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What Is Q&A?

Q&A is an engagement tool within the ON24 Intelligent Engagement Platform that allows attendees to submit questions privately to presenters, moderators, or event staff. The tool enables event hosts to collect inquiries, respond to questions in real time, and manage audience interaction throughout webinars and virtual conferences.

Q&A is a core element of ON24’s engagement suite and is widely used during live and simu-live sessions. To see how Q&A works within ON24’s events, you can explore webinar capabilities on the ON24 Webinars page.

Why It Matters

Q&A helps create interactive, responsive, and dynamic digital experiences. By giving attendees a private space to ask questions, presenters gain valuable insight into what viewers care about and can adapt content accordingly.

The Q&A tool also functions as a built-in support channel. Moderators can respond to technical questions—such as audio, connectivity, or console navigation issues—without interrupting the presentation. This contributes to a smoother, more professional attendee experience.

When used alongside other engagement tools, Q&A provides insights that marketing and content teams can use to improve messaging and future events. To learn how engagement contributes to demand-generation strategies, visit the Propel Your Pipeline page.

How It’s Used

  • Live Presenter Interaction: During webinars, presenters review incoming questions and respond verbally or privately, allowing them to clarify concepts and address attendee needs.
  • Technical Support During Events: Moderators often monitor Q&A for troubleshooting requests and can provide real-time guidance to ensure attendees stay engaged.
  • Panel Sessions And Multi-Presenter Events: In complex events, Q&A helps route questions to the appropriate presenter or subject matter expert.
  • Audience Insights For Future Programs: Teams analyze Q&A logs to identify popular topics, common questions, and audience challenges. These insights help inform future digital experiences, like those featured on the Upcoming Webinars page.
  • Support For Recurring Webinar Series: Q&A history helps teams refine scripts, improve flow, and anticipate questions in multi-session programs.

Key Benefits

  • Real-Time Engagement: Encourages active participation throughout the event.
  • Improved Attendee Experience: Allows presenters to address concerns or confusion as they arise.
  • Better Support: Offers a direct and discreet help channel during the event.
  • Insight Generation: Provides first-party behavioral signals that improve content strategy.
  • Smooth Execution: Keeps presenter focus intact while moderators manage audience needs.

Frequently Asked Questions

  1. What Is Q&A In The ON24 Platform?
    • Q&A is a private engagement tool that allows attendees to ask presenters questions and request support during webinars.
  2. How Does Q&A Improve Webinar Engagement?
    • By prompting two-way communication, Q&A enhances interactivity and gives presenters real-time visibility into audience needs.
  3. Can Q&A Support Technical Troubleshooting?
    • Yes. Moderators use Q&A to provide help with audio, video, or platform navigation issues.
  4. Are Q&A Submissions Visible To All Attendees?
    • No. Q&A messages are private and only visible to presenters, moderators, or event staff.

Editorial & Methodology Notice

This article adheres to ON24’s editorial and data integrity standards, referencing only verified ON24 benchmark sources and official platform documentation. Updated: November 2025