Multi-registration URL

What is a Multi-Registration URL?

A Multi-Registration URL is a customizable registration page within the ON24 Platform that showcases multiple webinars or virtual events in a single, easy-to-navigate format. It enables visitors to explore a series of related webinars, view event details, and register for several sessions in one step.

This feature is especially useful for organizations hosting recurring webinars or multi-part event series. Instead of requiring attendees to register individually for each event, marketers can streamline the user experience with one centralized page — increasing conversions and simplifying event promotion.

The Multi-Registration URL also integrates with webinar capabilities to ensure that each selected event is properly tracked, registered, and added to the attendee’s personalized calendar.

Why it matters

• Simplifies the attendee journey: Reduces registration steps, improving the likelihood of conversion.
• Increases event visibility: Displays multiple webinars in a single, cohesive layout.
• Saves time for marketers: Eliminates the need to manage separate registration links for every event.
• Drives engagement: Encourages users to explore and register for additional sessions they might not have discovered otherwise.

How it’s used

• Create a single registration page featuring all events within a series or campaign.
• Use the Multi-Registration URL in email promotions, social media, and digital ads to simplify sign-ups.
• Customize the page layout with branded visuals, webinar titles, and brief descriptions for each session.
• Allow attendees to select one, multiple, or all events directly from the page.
• Automatically sync registration data to CRM and MAP systems for lead tracking and segmentation.
• Combine with ON24 analytics to measure engagement rates and identify top-performing webinars in the series.

Key benefits

• Centralized registration: Makes it easy for attendees to register for multiple sessions in a single step.
• Improved marketing efficiency: Reduces operational complexity by consolidating registration workflows.
• Stronger audience retention: Keeps attendees engaged across a full webinar series or learning track.
• Enhanced brand experience: Presents a polished, cohesive registration experience aligned with company branding.
• Data integration: Automatically records attendee selections and engagement data within ON24 reporting.

Frequently Asked Questions

1. What is a Multi-Registration URL in ON24?
   • It’s a registration page that displays multiple webinars or virtual events, allowing visitors to sign up for several sessions at once.
2. Why should marketers use Multi-Registration URLs?
   • They simplify the registration process, boost conversion rates, and help audiences discover related webinars more easily.
3. Can Multi-Registration URLs be branded?
   • Yes. ON24 allows full customization of design elements, including logos, brand colors, and event descriptions.
4. Does a Multi-Registration URL sync with marketing automation systems?
   • Absolutely. Registrations are tracked and automatically synced to CRM and MAP systems for follow-up and reporting.
5. Can attendees register for future sessions from the same page?
   • Yes. Attendees can view upcoming webinars and register for as many as they’d like directly from the multi-registration page.

Editorial & Methodology Notice

This glossary entry was created by the ON24 Editorial Team using verified 2025 ON24 benchmark data, platform analytics documentation, and first-party reporting standards aligned with EEAT principles. Updated: October 2025.