Travel time outweighed training time
Valeo’s global reach posed a challenge for the company. The organization wanted to limit the travel time being spent on in-person sessions and focus more on the actual training time.
“We are trying to provide training, but distance is always against us,” Szablowski said. “Even if you go for a one-day face-to-face training, if you require one day to get there and one day to get back, that’s three days, compared to providing similar sessions online.”
In addition, not everything learned during face-to-face training stays in participants’ memories. However, with online training, people can return to the digital material to reference information whenever it’s convenient for them. Valeo knew this was the right move for the company.
A scalable, always-on digital experience
Valeo decided to build a library of material that would be available 24/7. To accomplish this, the company purchased ON24® Webcast Elite and ON24 Engagement Hub.
The organization started with basic webinars, then quickly moved on to more advanced ideas, using video to replicate the face-to-face training workshop environment, which is interactive and enables participants to get up close to the car parts. The webinars use real car parts and examples.
All of the content Valeo produces is available in ON24 Engagement Hub. By visiting the Valeo Service website, viewers can gain access to the content of their choice in their preferred language. The company engages distributors, retailers and workshop mechanics with training content they can binge on, giving them the flexibility to self-educate by filtering by topic, use case or role.
Valeo splits the webinars into specific topic groups such as power transmission and climate control. The company creates the content in the small, digestible parts so the audience can come back to a specific topic if they need to and not have to watch an hour-long video at once.