Headquarters: Washington D.C.
Serving nearly six million senior executives, thought leaders and industry professionals, SmartBrief is the leading digital media publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief delivers the most relevant industry news—curated daily from thousands of sources—in partnership with leading trade associations, professional societies, nonprofits and corporations.
SmartBrief is in the business of whittling a broad spectrum of information down to what matters for more than 14 industries. Its quick-hitting summaries and insider analysis helps the organization influence more than 5 million business decision-makers. With such an informed and engaged audience, SmartBrief is a powerful platform for brands to drive awareness and acquire new leads through advertising and sponsored content.
And as companies look to build more thought leadership, SmartBrief evolved to add content services to its offerings, creating bespoke webinars, white papers, articles and more through its branded content arm, SmartStudio. Clients and sponsors, such as Coca-Cola, Amazon and The Wall Street Journal, come to SmartStudio for highly-targeted content reaching specific audiences across platforms while driving engaging on-brand experiences.
By providing a channel to both acquire and engage an audience, SmartBrief can develop and run integrated marketing campaigns for its advertisers. That means SmartBrief must provide the same level of customization and accountability as a brand’s own channels while proving the ROI of their partnership.